This is an unprecedented time in communications and in business. Social media is forcing a collision between content and consumption that puts the value of quality of experience and power of personal choice in sharp relief.
It’s important to remember that one of the hallmarks of the social web is that you, as the audience, choose how – or if – you participate.
Blogs are not delivered to your doorstep with a rubberband; it’s up to you to go find and absorb the information that’s most relevant to you, and your sharing of that information, multiplied exponentially by others, is what makes it powerful.
The world of RSS (among other things) puts the power of consumption and syndication in everyone’s hands. Media of all kinds is accessible to anyone to make or consume. Or ignore. And it’s ubiquity means that the age-old but newly-polished notion of positive experience and valuable information is *the* criteria that matters.
You hold the key to your own kingdom. You choose who to follow or not follow on Twitter, and changing that option is a click away. You choose to let someone into your Facebook community, and you can keep that as rigid or as loose as you like, and change that criteria whenever you feel like it. You walk into the communities in which you wish to participate, and you can just as easily turn around and walk out.
The online community can vote, speak, and demonstrate their support or lack of it in a powerful and rare currency: their attention.
You can give your attention, you can take it away. Either one sends a message. And whether you’re a blogger or a professional something or a big company, your audience and communities hold that power in their hands, too. It’s up to you to decide how to interpret that message, and what to do about it.
How are you using your attention to build on ideas that matter to you? Are you using it to change something for the better? Are you withholding it for the same reasons? Are you shining spotlights on progress and innovation? And are you giving people constructive reasons to spend their attention on you?
I have my approach in hand, trying hard to make a difference with my voice, and how and where I choose to focus my attention. I’m focused on forward, and I want you with me, knowing full well you have a choice.
How about you?
There’s a whole layer of conversation possible on just those last two paragraphs–the attention economy, and how we participate in it online and off, and what our participation really costs us.
That’s the part that, to me, is interesting. There’s a reason we use the verb “spend” when talking about attention. Good stuff, Amber. 🙂
There’s a whole layer of conversation possible on just those last two paragraphs–the attention economy, and how we participate in it online and off, and what our participation really costs us.
That’s the part that, to me, is interesting. There’s a reason we use the verb “spend” when talking about attention. Good stuff, Amber. 🙂
Oh, Amber … thank you! I have been engaged in, well, let’s just call it discourse with clients and other business associates, who haven’t yet seemed to grasp that it is THEY who have the control over their immersion in social media.
A perfect example is the current uproar at Facebook about photo sharing. Now, this isn’t about whether I think they were as clear as they ought to have been with regard to what sharing with “everyone” really means. But the long and short of the matter is that if you don’t want to share your photos, you don’t have to. Click, click, done. You’re not sharing anymore. It’s up to you.
And I agree with Kat. We really do PAY our attention, don’t we? Our time is valuable; for each of us, time really is money. So it really means something when we take our time to pay attention to what someone else has written. To consume something on which we place real value.
I spend so much time writing for my clients that I don’t write for myself (and my readers) nearly as much as I’d like. When I do, though, I hope to use a strong voice and to convey my ideas well and in fresh, interesting ways. And when people take the time to listen, interact, and offer their perspectives on my thoughts, well, that’s currency upon which it’s hard to place value.
Oh, Amber … thank you! I have been engaged in, well, let’s just call it discourse with clients and other business associates, who haven’t yet seemed to grasp that it is THEY who have the control over their immersion in social media.
A perfect example is the current uproar at Facebook about photo sharing. Now, this isn’t about whether I think they were as clear as they ought to have been with regard to what sharing with “everyone” really means. But the long and short of the matter is that if you don’t want to share your photos, you don’t have to. Click, click, done. You’re not sharing anymore. It’s up to you.
And I agree with Kat. We really do PAY our attention, don’t we? Our time is valuable; for each of us, time really is money. So it really means something when we take our time to pay attention to what someone else has written. To consume something on which we place real value.
I spend so much time writing for my clients that I don’t write for myself (and my readers) nearly as much as I’d like. When I do, though, I hope to use a strong voice and to convey my ideas well and in fresh, interesting ways. And when people take the time to listen, interact, and offer their perspectives on my thoughts, well, that’s currency upon which it’s hard to place value.
Amber, that is such great insight! So much to think about and actually valid points to act on. It wasn’t too long ago that the concept of “attention” was being discussed as the key issue. But, until Social Media really came into its own, it didn’t really mean much as there wasn’t a method that was so closely aligned with that concept.
Now there is and thanks to folks like you, we’re all learning how to make a difference together as a community.
Thanks.
Amber, that is such great insight! So much to think about and actually valid points to act on. It wasn’t too long ago that the concept of “attention” was being discussed as the key issue. But, until Social Media really came into its own, it didn’t really mean much as there wasn’t a method that was so closely aligned with that concept.
Now there is and thanks to folks like you, we’re all learning how to make a difference together as a community.
Thanks.
Amber,
I like your thinking. These tools have empowered lots of people to have a voice and to follow other voices. We have the power to choose what we consume. It’s not like we just on the water and out comes a flood. We can control the flow. Fill our cup, take a drink, and be satisfied. Or not.
I wonder a lot about this question you raised, “Are you using it to change something for the better?” What about people that don’t even have access yet to being online? I wonder what we might learn from unheard voices out there…
Amber,
I like your thinking. These tools have empowered lots of people to have a voice and to follow other voices. We have the power to choose what we consume. It’s not like we just on the water and out comes a flood. We can control the flow. Fill our cup, take a drink, and be satisfied. Or not.
I wonder a lot about this question you raised, “Are you using it to change something for the better?” What about people that don’t even have access yet to being online? I wonder what we might learn from unheard voices out there…
Amber thanks again for your crisp insight.
We have all found ourselves at the table answering clients questions on how they NEED to be on social media because everyone else is and they want 1,000 Facebook fans and 10,000 Twitter followers. No one NEEDS to be anywhere. We need to help organizations and people find IF they should participate and what value they have to offer to these communities.
The owner of my company is a busy man. He doesn’t have time to be on 10 social networks. We did some research and LinkedIn was the best fit for him and what he wanted to accomplish and he is dominating with it. The traffic we get from his participation is much better than the sparse efforts he would have made with multiple social media profiles. It is about what works for you, what you want out of it and what you can do with your voice.
Thanks again!
Amber thanks again for your crisp insight.
We have all found ourselves at the table answering clients questions on how they NEED to be on social media because everyone else is and they want 1,000 Facebook fans and 10,000 Twitter followers. No one NEEDS to be anywhere. We need to help organizations and people find IF they should participate and what value they have to offer to these communities.
The owner of my company is a busy man. He doesn’t have time to be on 10 social networks. We did some research and LinkedIn was the best fit for him and what he wanted to accomplish and he is dominating with it. The traffic we get from his participation is much better than the sparse efforts he would have made with multiple social media profiles. It is about what works for you, what you want out of it and what you can do with your voice.
Thanks again!
It’s amazing how people forget this. I know this isn’t the type of post that gets everyone all excited, but these are the ones that resonate a lot with me. I’m listening and I appreciate the perspective. You put your finger on the thing that’s been a source of quiet frustration for me lately. This is really, really fantastic – and just what I needed. Thank you.
It’s amazing how people forget this. I know this isn’t the type of post that gets everyone all excited, but these are the ones that resonate a lot with me. I’m listening and I appreciate the perspective. You put your finger on the thing that’s been a source of quiet frustration for me lately. This is really, really fantastic – and just what I needed. Thank you.
Great post.
I like Amanda’s perspective about fit and focus in social media – there are a lot of people wasting a lot of time.
I’d add this to her point: Does the organization fit with social media? If the organization doesn’t obsess over customer satisfaction in the rest of the business, they won’t do it online either.
However, great examples of respected companies who get it right both online and offline can be a powerful catalyst towards adoption of an online strategy for those who don’t.
Great post.
I like Amanda’s perspective about fit and focus in social media – there are a lot of people wasting a lot of time.
I’d add this to her point: Does the organization fit with social media? If the organization doesn’t obsess over customer satisfaction in the rest of the business, they won’t do it online either.
However, great examples of respected companies who get it right both online and offline can be a powerful catalyst towards adoption of an online strategy for those who don’t.
Amber:
I wanted to jump in from the email marketing perspective. It’s funny, when I saw that the title included “opt-in” and the image was a big ass “unsubscribe” I got a bit giddy. Yeah, dorky I know, but I get pumped about email marketing. My wife would tell you that I go a bit overboard. But I love it.
Anyway, as you know the term “opt-in” is a biggie when it comes to email marketing. We talk to clients all the time about respecting the subscriber. Send consumers relevant, timely, targeted email that they asked for. But also, make it easy for them to unsubscribe. Make it easy to opt-in, opt-down,opt-out. Your choice.
I realize that some SM tools like Twitter and blogs are a bit more pull vs push (for email), but in my opinion the same rules apply.
Agree?
DJ Waldow
Director of Community at Blue Sky Factory
@djwaldow
Amber:
I wanted to jump in from the email marketing perspective. It’s funny, when I saw that the title included “opt-in” and the image was a big ass “unsubscribe” I got a bit giddy. Yeah, dorky I know, but I get pumped about email marketing. My wife would tell you that I go a bit overboard. But I love it.
Anyway, as you know the term “opt-in” is a biggie when it comes to email marketing. We talk to clients all the time about respecting the subscriber. Send consumers relevant, timely, targeted email that they asked for. But also, make it easy for them to unsubscribe. Make it easy to opt-in, opt-down,opt-out. Your choice.
I realize that some SM tools like Twitter and blogs are a bit more pull vs push (for email), but in my opinion the same rules apply.
Agree?
DJ Waldow
Director of Community at Blue Sky Factory
@djwaldow
I’ve just been introduced to social media. I came kicking and screaming. I find myself in the world of the “overwhelmed.” Now, before I create my own blog, I need to grasp what makes a great one. Your magnificently worded message — clear, concise, thought-provoking, not only emphasizes my freedom regarding how, why — and if I participate in various social media, but it also gives me a magnificent example of what an an outstanding blog looks like. Yours was indeed, a “positive experience, filled with valuable information” — well worth my time and attention. Thank you.
I’ve just been introduced to social media. I came kicking and screaming. I find myself in the world of the “overwhelmed.” Now, before I create my own blog, I need to grasp what makes a great one. Your magnificently worded message — clear, concise, thought-provoking, not only emphasizes my freedom regarding how, why — and if I participate in various social media, but it also gives me a magnificent example of what an an outstanding blog looks like. Yours was indeed, a “positive experience, filled with valuable information” — well worth my time and attention. Thank you.
You share interesting things here. I think that your page can go viral easily,
but you must give it initial boost and i know how to do it, just search in google for – wcnu traffic increase
Amber Lyon has uncovered uinrelydng power structures, of which CNN is a part. As she runs across the land with a packet of papers in her hand screaming, I have the truth, I have the truth, the power players and money men are chuckling. Amber can paddle her little boat and scream into the wind as she traverses a gigantic sea of lies while the wind whispers white fibs and the seagulls never give up their secrets. Good luck little Amber
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