Altitude Branding - The Power of the Definitive AffirmativeI’m not talking Stuart Smiley here.

Sure, sure, affirmations are fine. You’re good enough and smart enough and I’m sure people like you, mostly.

And I’m not talking about empty “positive thinking” either, the crap you read in lousy self-help books that tell you to look in the mirror and say to yourself, without specificity, that everything is going to be okay.

I’ve had a bit of a quiet epiphany of my own lately, thanks to a simple conversation with a friend, that has completely turned my perspective on goals and aspirations on its head.

We are cynical creatures, many of us. We look at things in terms of what we don’t want to have happen, where we don’t want to go, who we don’t want to associate with, and so on. Avoidance of the negative in hopes that the positive will emerge.

Much more rarely do we get really, painfully, brazenly specific about what it is we DO want.

And I mean specific.

Not “better work-life balance.” Screw that. That tells me nothing about what I need to do in order to achieve it.

Instead, I need to be incredibly detailed, direct, and clear about what I want. And then, ruthlessly and consistently, apply my decision making to line up with those things.

This is a bit different than just goal setting. Mostly because I look at a goal or objective inside a SMART framework, one of the requisites being that the goal is realistic and timed.

Instead, this is back to reframing again, but it’s also about reducing what you want to do to what you really want to do, regardless of the current implications of your professional or personal situation, and regardless of your ability to do them immediately. Personally, I find a bit of freedom in stating aloud that “I want to make a living doing X” even if I have no earthy idea how I’ll get there quite yet, or when.

Maybe I’m speaking in circles here, but the small idea of simply defining what I want to do – outside of the constraints of a proper “goal” – and looking at everything through those lenses has just sort of clicked. I’m not sure why it didn’t before. But the key is in the simplicity, even if it breaks the rules.

Here’s what I want. I’m going to act accordingly.

It’s affirmative instead of negative, and it’s very definitive. Clear. Unmistakable.

I’m ready. In fact, I’m already starting. Are you?

image credit: Michael Francis McCarthy