Altitude Branding - The Art of the OvershareI’m fascinated by how people choose what to share online, and what people’s tolerance boundaries are for what they see and read.

For example, I am inspired and moved by people like @Stales and @thatdrew who share their very difficult and personal battles with cancer, and how they work to rally awareness and support for cancer prevention and cures. But someone ruminating about their bothersome UTI or kidney stone? Not nearly as attractive or inspirational a conversation.

A tweet about a bad day or the occasional blog rant can elicit support, encouragement, feedback, and tighten connections and friendships around shared frustrations or challenges. A stream of negativity, crabbiness, and persistent downers? Critics that rarely contribute? Not only does it get tiresome, but it often turns me off completely, which means I might miss something smart because I just stop listening. Does that happen to you?

Folks have livestreamed weddings and even childbirth, and find outpourings of interest and support (though I’m sure they both have their critics). But I don’t know if we’d find the same reactions to, say, a detailed Twitter blow-by-blow of your annual colonoscopy. Unless you’re Katie Couric. And then, apparently, it’s okay to even do it on national TV.

I know there isn’t a right answer here, because everyone’s tastes and expectations for their online experience are different. So I guess the question really is how do *you* decide what’s sharable for you and what’s not? What’s acceptable to you and what feels like TMI?

Is it your own level of comfort that determines what you share and what you don’t, or are you considering how your sharing might make others feel when you do it? How much is dictated by your professional affiliations and presence? When is talking about something uncomfortable important to raising awareness? Do you find a balance easy, or a challenge?

Just musing here. I’m curious about your take.

image credit: johnsnape