My friends…

What an adventure Altitude Branding has been.

When I started this blog a little more than two years ago, I had absolutely no idea whatsoever what would happen. I was starting a fledgling business, had had several personal blogs of my own that stayed pretty much off the radar, and had some stuff in my head about what I wanted to do with my work. As a longtime journal writer, blogging was the natural outlet for my business thoughts and ideas.

So when I started my blog it was the place for me to empty my brain.

Then I met a few other people online, got a few clients, made a few contacts. They started reading. I joined Twitter in the fall, and kept writing. And somehow, people kept reading. And reading. And connecting. And commenting.

Two years later, I am in utter awe at what this blog has brought to me. Friends, ideas, business contacts, a place to express myself from a professional stance. It’s very much my home.

As we grow as people, however, our needs change a bit. And the place we call home evolves with us. So, too, with Altitude.

Where I’m Headed

I’m not just a branding person so much anymore, nor is social media the only thing I have to talk about in this head of mine. Moreover, I want to broaden the reach of this blog with new voices, different ideas, and a platform that can grow with me through the next phase of my career.

So while I’m a little sad to see Altitude go, I am beyond excited about my new blog, Brass Tack Thinking. It’s under construction now (so if you’re peeking at brasstackthinking.com early, you’ll see some of the scaffolding).

Brass Tack Thinking is going to be an amazing collaboration with my brilliant friend, Tamsen McMahon. For those of you who know her through her blog or on Twitter, you know she shines with amazing energy, widsom, and insight. And I could not be happier to be growing this passion project of mine into something bigger with her, and hopefully, richer for all of you.

We’ll have a post on Monday on the new blog explaining a bit more about what Brass Tack Thinking stands for. (A hint for now: our tagline is “Making Things Happen”.) But for now, a couple of things for you to note.

1. If you’re already subscribed, you won’t miss a beat. The feed address is staying the same, so you’ll continue to get posts either via your email subscription or RSS, as you always have. If you’re not subscribed yet, won’t you? I’d love to have you along.

2. Altitude Branding will be here for a couple of weeks during the transition, just to be sure everything is hunky dory. But this will be the last post you’ll see here. All of Altitude’s content is being moved over to the new blog (posts and ebooks), and you’ll be able to find it all there with all the new posts. After a couple of weeks, everything on an altitudebranding.com domain will automatically send you over to Brass Tack Thinking. If you’ve bookmarked links, they’ll find their way.

A Tribute to You

There is no question that this blog has been a successful, engaging, and motivating venture for me because of all of you. The commenters, the lurkers, the ones that share the posts and the ones that simply sit back and read. You all matter, and I am grateful for your time, attention, and encouragement over the last two years.

So while the name is changing, the blog is still very much going to feel like it always has. I’ll still talk plenty about the things that brought you here – we are living through a major revolution in business, after all – but we’ll explore some new ideas and paths together, too.  That’s what blogging is about, to me. An adventure. An evolution. A living, breathing forum for thoughts and ideas.

So, onward I go, and I hope Brass Tack Thinking is everything you’d wish it to be and more. Special thanks to Tamsen for agreeing to tackle the next phase of this insanity with me, and for all of my friends, colleagues, and compatriots for encouraging me to take it new places.

Oh, and just a teaser… more big announcements on Brass Tack Thinking next week about another project I’m super excited to be working on. You won’t want to miss that!

Many thanks again for everything you’ve created in this blog. So long, Altitude Branding. I’m more than excited about the new chapter, and can’t wait to have you get down to Brass Tacks with me.

Are you ready?