I’m trying to write a book. I say “trying”, because I’ve written down thousands of words only to close the file, close the application, and shelve it. Repeatedly. Predictably. Sometimes for days, sometimes for months. Here’s how imposter syndrome gets in my way.
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I’ve needed a creative kick for a while now. So I’m going to take a few small-ish but specific actions to try to get my focus back where it belongs, and to stop chasing the ghosts of my past self.
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Employee advocacy is hot among marketers these days, but it’s far from just a marketing tactic. Successful employee advocacy demands much, much more.
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The image at the top of this post is a sample from one of the best advertising campaigns...
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It’s hard for us to break the habit that content should be about our brand or our products all the time, but the opposite is actually true. Here’s the three buckets I use to divvy up my B2B content strategy.
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Content is NOT just the blog, or that ebook you wrote, or the stuff you post on social networks. It’s so much more than that. Think bigger.
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I can probably count on one hand the number of times I’ve been called “pretty”. I’ve been called...
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