Why Messages Aren’t Enough
Core messages. Key messages. Messages, messages. We really put a lot of stock in that word, don’t we? Messages are built to be heard, and we feel like we’ve been successful if our message reaches someone’s...
Read MoreHow many languages do you speak?
Once again, I’m pleased to bring you a guest post from Twitter friend and savvy social communicator, Arik Hanson. I love shining the spotlight on smart, compelling people and Arik certainly fits that bill. Do take the time...
Read MorePeople Watching in a World of Avatars
For as digital as my life is, I’m a self-confessed people watcher. I revel in observing people, to the point where sometimes I find myself darn near staring at someone. Today, I was fascinated by my flight attendant,...
Read MorePeople Watching in a World of Avatars
For as digital as my life is, I’m a self-confessed people watcher. I revel in observing people, to the point where sometimes I find myself darn near staring at someone. Today, I was fascinated by my flight attendant,...
Read MoreThere Is No Social Media Kit
The dreaded “It Depends” answer is the bane of existence for a lot of corporate communicators trying to get involved in social media. We want shortcuts. We want a kit of parts, turn-key, that we can plug and play....
Read MoreBe Unfaithful To Your Ideas
We have this tendency to grab hold of an idea and squeeze the life out of it. We grasp it with such passion, such verve, that sometimes we aren’t capable of seeing when an idea just really isn’t that viable in the...
Read MoreBuilding the Social Media Chamber of Commerce: Humana
We’re all clamoring for real live examples of what’s working and what’s not, and I’m more than pleased to turn the stage over to Greg Matthews from Humana to share what’s he and his team have been...
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