New Books, New Covers
There’s a curious phenomenon afoot. We’re such social creatures now – at least in the online world – networked across every online node we can find. We put our profile blurbs up and our photos and...
Read MoreThe Social Media Team: Roger, Roger
An aspect of social media execution that I think often gets lost in the shuffle is communicating among your internal team. It’s so very critical to doing this stuff (okay, any business stuff really) well, but it’s...
Read MoreThe Social Media Team: Plug in and Participate
You’ve built a team. You’ve sorted out some roles and responsibilities. You’ve got a listening tool system in place, and you’ve got a sense of what you’re going to say. Now it’s time to start...
Read MoreThe Social Media Team Toolkit: Listening
If you’re just tuning in, so far we’ve been talking about some of the aspects of building a social media team, including assembling the team, and outlining roles and responsibilities. At this point, it’s...
Read MoreThe Social Media Team: Roles and Responsibilities
So you’ve assembled your social media team, and you’re starting to put the road beneath your feet. Time to start sorting out who does what, right? Here are some things to consider in regard to roles and...
Read MoreAssembling the Social Media Team
When you’re assembling a team of people to head social media efforts, it can be a daunting task. What characteristics and skills do you look for? What departments/disciplines should be represented? And how do you prepare...
Read MoreNew Series: Equipping a Social Media Team
I started to write a post about Equipping your Team for Social Media. And it grew and grew and grew until it became clear to me that this was much more digestible as a series. So today’s the start of what’ll probably...
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