You’re trying to discuss and describe the movement that is social media. Imagine you’re not allowed to say any of the following: You need to join the conversation It’s about relationships (or people) It’s...
Read MoreIn a talk I gave last week about community management, I chatted about five different faces that these kinds of positions wear. One of them was that of a builder. A bricklayer, the person tasked with actually putting the pieces...
Read MoreThis blog is a passion project for me. It’s had the ancillary benefits of introducing me to amazing people, bringing me business, and making me think harder and more intensely about a lot of things than I ever thought...
Read MoreIt’s not your numbers that make you interesting. It’s not your title, your logo, your tagline, your brand promise. It’s not the colors you agonized over for your website. It’s not about what you’ve...
Read MoreThis week on Friday, I’ll be speaking at the Module 09 Midwest Digital Conference about building internal and external communities. The internal bit is something that I don’t think gets talked about enough, but...
Read MoreWe do an awful lot of talking in social media about who’s doing it right, wrong, sideways. We get our feathers in a ruff when we think someone’s calling themselves an expert out of turn, or representing themselves as...
Read MoreI happen to love the city of Boston. I think it’s one of those warm, intimate cities that’s full of history and personality, and I really enjoy being there. Last winter when I took a trip there, I stayed for the...
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