On my recent post about Being a Director of Community, one question came up prominently in the comments and feedback on Twitter: So, how exactly do you quantify and justify what you do each day? Aha. We want proof do we? Proof...
Read MoreI often get asked what my job entails. Community roles are still a bit on the new side, and I’d wager that other people in similar roles have differences in their responsibilities (and I’d love to hear from you guys...
Read MoreIf I’m reading a book, I expect an analog experience. If I’m reading an e-book, I expect that experience to be different, even if the “medium” is still based in text. They may both be books, but...
Read MoreAs a company, one of the single greatest assets you have is the trust of your community. The people that care enough to do business with you for any number of reasons. Protecting that trust is critically important, and...
Read MoreLet’s assume for a moment that you’re already in the “yes, we need to incorporate social media” place. You’re thinking: How on earth are we going to add social media to the mix of things we’re...
Read MoreAh, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try...
Read MoreYou think trust doesn’t matter in the online world? Take these two scenarios and tell me why it doesn’t. Scenario A: Making flight reservations through Orbitz.com, the illustrious online travel service. Select...
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