More and more, I’m conviced that some of the holdover from the days of traditional marketing – even in the face of proof that these tactics aren’t nearly as effective as we’d hoped – is because we...
Read MoreLiz Strauss is putting on a conference in May here in Chicago called SOBCon. If you’re not familiar, you can check out the site here and see what it’s all about. Liz and Terry Starbucker have gathered an amazing...
Read MoreIf you’re making the decisions about your business purely because you say “Well I’d pay for that”, you’re making the dangerous assumption that all of your customers, clients, potential clients, and...
Read MoreThis week’s rockin’ guest post is from one of my fave Twitter people, Scott Hepburn. Scott is a copywriter for PRstore, a full-service marketing and PR company with franchises nationwide. He blogs at Media Emerging...
Read MoreThe great thing about the unconference format – specifically PodCamp – is that as much learning and insight can happen in the hallways or the social settings as can take place in the sessions themselves. Getting such...
Read MoreToday’s post is courtesy of the lovely and talented Ms. Rachel Reuben (@rachelreuben). Rachel is is the Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She’s a...
Read MoreOne reason we might be struggling with social media’s “fit” within companies is because we’re trying to put it in a box. Is it PR? Is it marketing? Is it customer service? What are the rules? How do we...
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