1. If you could change something about social media as it is right now, what would that be? Why would that improve things? 2. Give me an definition of social media for a newbie, and you can’t use the words...
Read MoreWe’ve a bit of this mindset that venturing into social media is an all-or-nothing proposition, or at least we have a tendency to sound that way sometimes. As if you must step forward, but never back. And an interesting...
Read MoreThe awesome and talented Valeria Maltoni from over at Conversation Agent called upon me and a bunch of really smart people (me being the token misfit?) to write up our thoughts for this year on what kind of marketing execution...
Read MoreI was a flute performance major in college (and yes, I went to band camp, hush). It was one of the most exhilarating and exciting times in my life, and I have amazing memories of those experiences. And I also learned a whole...
Read MoreWe talk a lot – all of us – about building brands by solving problems for people, being there when they need you, and being a bit remarkable. I got that today from Apple. It wasn’t heroic in the sense of...
Read MoreDefining influence isn’t an either-or proposition. And I’m tired of it being framed that way. It’s subjective, and it’s fluid, and it requires CONTEXT and BALANCE related to what you’re trying to...
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