Comments on a blog serve more than one purpose. I’m so fortunate that Altitude has an active, engaged, and vocal community that uses the comments to express their thoughts on what they read here. That’s a good part...
Read MoreMany of you have been following my exploits here for the last year as I’ve been kicking around the marketing and social media world, doing consulting, and subjecting you to all my scribblings. Well the last bit isn’t...
Read MoreInteresting phenomenon happened surrounding this post. I had a couple of people that I like and respect very much say “Why do marketers need to be told these things multiple times?” We read tons. We absorb a ton of...
Read MoreThere have been a few rumblings lately about the honeymoon being over in social media, and lots of discussion about the right way to frame social media efforts, how to find someone to help you with your social media plan, or...
Read MoreNever. Always. Can’t. Won’t. Words like these are dangerous, and especially when you’re talking about something as evolving and fluid as social media. Uttering absolutes when it comes to what’s working or...
Read MoreI’ve been working away behind the scenes on an initiative that I’m hoping is going to be helpful to you, and is going to put my money where my mouth is for all the times I talk about doing and building rather than...
Read MoreFreaking Chris Brogan is being brilliant and making me think again. Sigh. He’s got a post up today that talks about defining your goals in three words. What I love is that his words aren’t completely concrete....
Read More