I wonder when social media is going to change job descriptions in the corporate world. Not just adding new ones, like community managers. I mean changing the job descriptions we’ve had and held onto for generations. The...
Read MoreThere are so, so many examples of what’s wrong with social media. Where it’s falling short. What we can’t prove. The risks and obstacles. But there’s so much right about this. We are giving voices to...
Read MoreYou want people to “get” social media. You’re new to this realm but excited about the possibilities. You get frustrated at the misunderstandings that swirl about. Well, shall we take a brief vacation from our...
Read MoreYou know why badly thought out social media bothers me so much? Why I resent someone treating my community as though it were that bad, crackly PA system in a discount store? Because when I join a community, when I become part of...
Read MoreShannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She’s hitting on something that’s been nagging at me. We keep saying that listening is the first step to...
Read MoreWhen you’re a professional services provider – like, say, a social media person or a marketing person – your job is presumably to offer your expertise to a company that needs it to supplement and enhance their...
Read MoreWe have literally bludgeoned the poor social media ROI horse to death recently. There’s a lot of sage discussion that’s happened around the topic, but it all seems to boil down to a few things, an ROI credo of sorts:...
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