If you haven’t heard about it, Qwitter is this application that tracks when someone unfollows you on Twitter, and then sends you a notification along with the last tweet you sent before the unfollow. Why, people, why?...
Read MoreSleeplessly, I was reading Chris Brogan’s post on cafe-shaped conversations in social media. The premise is that these smaller, more intimate conversations between companies and customers work when you’re small, when...
Read MoreThose of us who are dorkily passionate about the power of community jump up and down all the time about the importance of connecting with customers because it builds your business. This is true enough. But today, I’d like...
Read MoreI wasn’t going to do it. I wasn’t going to post on ROI, because it’s a saturated subject right now that I think needs time to marinate. But I cannot, CANNOT get past a niggling issue of mine that keeps getting...
Read MoreJason Falls penned a great post last week about Six Steps to Becoming The Social Media Champion At Work. (For the record, #6 is a gold in itself). That champion role – whether you’re an employee or an agency –...
Read MoreSomething amazingly fun and humbling happened just a moment ago. I tweeted this: Frustrated. It wasn’t much. A solitary little vent, momentary and fleeting. A (dare I say) microexpression of what I was feeling at that...
Read MoreThe corner office isn’t on board yet. If you’ve read Burston-Marsteller’s latest findings from surveying 200 CEOs about social media, you’ll realize that we still have a lot of questions to answer. And...
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