Yesterday, I posted my Q&A with Scott Monty from Ford and his responses to a pile of questions about how they are approaching social media. And I promised that I’d share with you my takeaways, so here they are. Will...
Read MoreI had the great pleasure of meeting the inimitable Scott Monty earlier this year at the Marketing Profs Digital Marketing Mixer, and he was kind enough to spend the time and answer a few questions for me about Ford’s...
Read MoreLiz Strauss recently told her community what her plans were to make sure she’s making good on her promises and backing up her talk with action. So I set out to articulate what I believe my social contract is with the...
Read MoreI wasn’t going to blog about the Motrin fiasco, because I thought all of the points had been covered, really, and I didn’t have much else to say other than “me too” or “that’s...
Read MoreThe questions abound with social media and marketing in a new communications environment. How do I convince people that this is important? How can I marry social media with my existing communication efforts? How does this...
Read MoreIt’s just not winner-take-all anymore, and the ruthless and selfish are going to get left on the curb somewhere. Why? Because it’s the age of “us”, of community, of collective wisdom and thought....
Read MoreI’ve heard several people lately discussing the uses for social media in a business-to-business (B2B) environment. Should we? Is it valuable? Can it move the needle? Yes, yes, and more yes. Perhaps the single most valuable...
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