We’re very focused on the ROI of social media right now, the measures of success and proof of its legitimacy. Rightfully so, we’re determined to make sure that our efforts deliver or create value, mesh with our...
Read MoreWhy do you participate in social networks? Let’s even take this offline, and talk about why you participate in anything social in the first place. Do you go to your block party armed with a pile of business cards and...
Read MoreI got skewered the other day at dinner, and I totally deserved it. After a long day of conferencing and socializing, a new acquaintance asked me what I do. And not wanting to sound pitchy or overly promotional, and a bit...
Read MoreWe’re speaking in tongues sometimes, I fear. According to their most recent consumer poll, Forrester Research says that 75% percent of the population is involved in some form of social media, and they’re now touting...
Read MoreThe communication is the door opener, and connecting is only the first step. We are hyper connected, full of singular transactions that make for instant and fleeing touchpoints. Posting or tweeting or friending is the hello, but...
Read MoreHave you forgotten why you do what you do? It’s easy to do, of course. Emails, voicemails, your blog and your Twitter account and that budget spreadsheet, and your annual marketing plan and…. Stop. Answer yourself...
Read MoreI spent an amazing few days at the Marketing Profs Digital Mixer this past week in Scottsdale, AZ. After days on end of speaking to some of the most amazing professionals, listening to compelling keynote presentations, and...
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