I saw a post on Twitter the other day that made me raise an eyebrow. I’m paraphrasing here, but basically the author said “Agencies are a waste of time. And don’t tell me you’ve analyzed the ROI of your...
Read MoreLists and rankings bug me sometimes. There are some amazingly valuable people that get recognized, sure, and they’re much deserved. But inevitably, lists leave people out. And I don’t necessarily think that...
Read MoreI spent nearly seven years of my career in non-profit fundraising. I’m proud to say that in that time, I helped raise over $60 million dollars for children and the arts, and have independently donated thousands of hours of...
Read MoreHave you hit the panic button? I know it’s a scary financial world out there right now, and lots of businesses are battening down the hatches in preparation for the storm of the century. I’m a realist and I do...
Read MoreBut we’re not going far. We’re just moving over to a new platform that is a kick-butt combination of our website and our blog, and we’ll be settling in over at www.altitudebranding.com where you’ll find...
Read MoreI know I’m a little slow in reacting to the Technorati State of the Blogosphere report, but I kept coming back to something I couldn’t quite shake. More on that in a minute. First, let’s talk about a few of the...
Read MoreI’m not a big fan of buzzwords. Why? They dilute brands more effectively than almost anything else. And I promise, these have all come from real corporate documents, though names have been withheld to protect the...
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