There was a great post on Mashable yesterday about ways to know when you should fire your social media consultant. I agree very much with the points Alex raised, but would also like to add a few of my own to the list.They swim...

After some discussion and sharing on Twitter, I pulled together this list of some of the upcoming conferences and events for those wanting to expand their horizons in marketing and social media (and a little Web 2.0 thrown in...

“Give what you have. To someone, it may be better than you dare to think.” Henry Wadsworth Longfellow (1807 – 1882) Everyone has something to give. And knowledge is a powerful currency. I spent the last several...

Reading the recent Q&A with Kodak (see parts one and two), I was struck by a number of simple but compelling takeaways from their success that I think any company can and should pay attention to.1. Get on Twitter.Twitter...

Yesterday, we started talking with Kodak about their social media initiatives. Today, the team talks about their plans for the future, and what they consider ROI for their efforts.How do you hope to build on the success you’ve...

Today, Part 1 of my two-part interview with the awesome social media team at Kodak. I was impressed with some of their blogging during this year’s Olympic Games, which prompted me to want to learn more about what...

Someone asked this a couple of weeks ago on Twitter, and I’ve been chewing on it ever since.Is social media risky?Business in general is fraught with risk. The next client or contract or customer isn’t assured. Our...