All of us, at one point or another, have had a bad experience with a company. Sometimes, it’s mild enough for us to grumble for a few moments and go on our way, and give them another shot another day. Other times,...

If the term “social media” freaks you (or your boss or your clients) out and causes consternation in the conference room, consider this. It’s a fancy term that describes the tools we use to do something...

One of my issues with advertising has always been that, as a consumer (not an ad expert), I feel like so much advertising misses the mark. It’s not personal. It’s not relevant. It’s often flashy or gimmicky or...

When I asked around about the reasons why companies hesitate to get involved with social media – whether misconceptions or legitimate concerns – it sparked some great discussion.By far, the overwhelming consensus was...

This morning, the New York Times ran an article about women online, this time in the Technology section about advertising on women’s sites.I thought the article was well done, and I’m glad that it was placed where it...

Today, I was stumped.I was suffering from writers block for the blog. It happens. So, I threw out a Plurk to my friends asking about what they’d like to see here.The discussion that ensued was a rapid-fire, but deep well...

On Plurk, my friend Kellye Crane pointed me to a social map that Brian Solis of PR 2.0 did for his online presence – both the places where he maintains a presence, and those where he’s simply in touch or aware. Check...