They’re Talking About You! Now What?
So, then. You’ve done your homework. You’ve listened. You know what social media isn’t and you’re ready to dive in. You’re paying attention.And lo and behold – they’re talking about you!...
Read MoreWhat social media isn’t.
There is so much discussion about what social media truly IS, and as many definitions as there are definers. (Check out the results of this google search to see what I mean.) If your mind is whirling about trying to nail down a...
Read MoreBe A Word Of Mouth Super Genius!
WHEN: Chicago: July 30 and September 4 Until now, only Wile E. Coyote could lay claim to the title Super Genius. No longer! Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually...
Read MorePlurkshop #6: Measuring Social Media Effectiveness
Yesterday marked another fantastic Plurkshop, hosted by David Alston of Radian6, a groundbreaking social media monitoring company.What is a Plurkshop?Plurkshops started as spontaneous discussions on various topics over on the...
Read MoreDiluted Brands: Just Add Everything
I was talking to Jane Chin on Plurk about her conundrum of too many blogs, and too little focus, and she’s not alone. My feeling was that in today’s hyper-niched world – brought to you by the wide and vast internet – brands are...
Read MoreAudience is a Four-Letter Word
Used as a noun, the word audience means “The group of spectators at a public event; listeners or viewers collectively, as in attendance at a theater or concert; the persons reached by a…broadcast; public.”I can’t stand the word...
Read MoreJoyful Marketing! (Really.)
Making people happy still fosters some of the strongest Word of Mouth you can find.This video has been all over the web and TV, and it never fails to make me cry tears of joy. Why is that good? Because joy is a feeling that you...
Read More