Last night’s plurkshop opened with a great question from Beth Harte, who asked “Would you use traditional marketing to promote your social media efforts and vice versa?”A great discussion ensued (hooray for threaded...
Read MoreI admit, I wasn’t a fan to start with. And I still feel a little hitchy with the user interface. But last evening, I figured out a few thing that Plurk has going for itself and that warrant hanging around and giving them a...
Read MoreMeasuring the impact of using social media to drive visibility and sales for business is still a bit elusive. The big companies have yet to solidly quantify what using social media has done for them, but the anecdotal evidence...
Read MoreGeorge Carlin was in-your-face, irreverent, vulgar at times. And damn funny. He took serious subjects like war and made them laughable, all while he made a point.It reminds me that sometimes, you have to stop taking yourself so...
Read MoreI’m fond of saying that marketing isn’t just a task you do, it’s a living, breathing part of your business. And it sneaks out in the darndest places. Your Voicemail Greeting. “Hi, you’ve reached Amber and your...
Read Morehttp://www.chicagotribune.com/business/chicago-sonic-restaurants-jun18,0,306295.storyI still say the preemptive advertising for the last year has done more to piss me off than motivate me to visit when they arrive, but those...
Read MoreA few days ago I counted off a few of the top mistakes I see in small business marketing. I’m rounding out my list here, and as always, welcome your additions and comments!#5. Not having a clear objective.This one may seem...
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