If you don’t read Seth Godin’s blog already, first I’m going to hang tight while you go there and bookmark or feedburn or otherwise connect to it. Done? Ok good.Seth says a couple of things today that made me...

Recession or no, don’t make the mistake of thinking that an economic downturn means that you should put the brakes on everything you do that’s considered “marketing”.Marketing is sometimes construed as a...

How many times have you heard these words when talking about customer service or the work you do for your clients? Do you do it? Really?Nordstrom has legendary customer service, and I am never disappointed. Personal attention,...

Someday I’ll be smart like him. Seriously, his blog and his newsletter are chock full of insights about the social media world that’s so mind boggling to so many.He and his minions spent a good chunka time putting...

Your customers do.Seem counterintuitive?Branding is an art, not a science. And the cardinal sin that you may commit is assuming that you (or – gasp – your marketing agency) knows your customers best, knows what they...

I’m in what I’d call a Blackberry transition period. I had one, and I don’t at the moment, but I’m sure I’ll get another one eventually.A recent post about this on the Influential Marketing Blog made me laugh out loud, not...

Exactly how wise is it to try and be all things to all people? In my estimation, not so much. I’ve seen plenty of companies and brands get themselves in hot water because they’re trying to capitalize on every potential customer,...