You don’t own your brand.

Your customers do.Seem counterintuitive?Branding is an art, not a science. And the cardinal sin that you may commit is assuming that you (or – gasp – your marketing agency) knows your customers best, knows what they...

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Tx 4 Th Fdbck

I’m in what I’d call a Blackberry transition period. I had one, and I don’t at the moment, but I’m sure I’ll get another one eventually.A recent post about this on the Influential Marketing Blog made me laugh out loud, not...

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The Beat of a Different Drummer

Exactly how wise is it to try and be all things to all people? In my estimation, not so much. I’ve seen plenty of companies and brands get themselves in hot water because they’re trying to capitalize on every potential customer,...

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Conversation Starters

One of my favorite sites is Trendwatching. They’re the gurus of watching what’s going on in the world and distilling trends and cool stuff into perfectly digestible little packages. You should subscribe to their briefings, if...

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Listen: Amber on the Social Pros Podcast