When you’re about to build or launch a project, doing so with conviction matters an awful lot.

When you’re presenting your plan to your boss, or the team, or the class, own it. Do your homework, do the grunt work of putting it together, anticipate some questions and prepare answers. But then own it.

Speak clearly and slowly. Look them in the eye. Smile. Take it seriously, but not too seriously. Present yourself as though you know you’ve got the game well in hand, and that you’ve every confidence you’re on the right track (even if you have to fake it a bit).

If you get questions you don’t know the answers to, say “I hadn’t thought of that. But you know what, I’ll be back to you with an answer within 24 hours.” Say that with confidence. Then, go find the best answer you’ve got. And deliver it.

Sure, you may not nail it. You may have that guy in the room that’s determined to throw water on every fire you light.

But Jon Morrow reminded us that ideas – your ideas – are worth fighting for.

The ability to walk into a room, put your plan on the table, and let people throw rocks at it takes courage and some humility. Maybe you’ll even learn a thing or two. Quiet confidence and an articulate presentation are rare gems in a business world cluttered with CYA and mediocrity. That’s why they work so beautifully.

As you start this year delivering the plans you’ve worked so hard to build and shape in your head and on paper, practice. Own them. Believe. And give them the presentation they deserve.

Go to it.

image by www.tommasosanguigni.it