Brass Tack Thinking - Difference MakingThere are lots of ways to make a difference in both your life and the lives of those around you.

Today, some people I know are participating in the Communication Shutdown online to raise awareness for autism. My problem? Silence can speak volumes, but in this particular case, I think that talking is the answer. Sharing. Communicating. Kids – and adults – with spectrum disorders like this often use the internet and technology to make communication easier.

And I’d rather raise my voice a bit to share their story than surrender the tiny sliver of influence or attention I might have to show just a couple of people what even a quiet voice can do.

(I’m happy that friends and colleagues are demonstrating their support, by the way. To each their own.)

My plea to you?

Do something. Contemplate why doing good is good for business. Support your colleagues in a fundraising initiative for a cause you care about. Tomorrow, regardless of where you stand on the spectrum of politics, go out and cast your vote. Use the voice that you’re given to speak on behalf of those who cannot, to bring attention to the important things that often live in the shadows, to find perspective and impact in a story somewhere that desperately needs to be told.

Volunteer what you have. Time, money, attention, social capital. We all give, support, and advocate in our own ways. And we all can do something that can make a difference to the people and world around us.

That’s all the words I need for now. My message isn’t unique or original, but it is sincere, from my heart and the voice that I have. Please use yours, and lift it in support of the things that matter to you.