One of the most frequent questions I get asked, especially by those in smaller businesses, is “where do I start?” Getting off the ground in social media can be like trying to eat an elephant all in one sitting, but it doesn’t have to be.

So I’ve taken some of my best practices for getting started, and packaged them into this free e-book called Getting a Foothold In Social Media: A Get-Started Guide for Small and Medium Businesses. I focused it on this group because they seem to have the fewest resources and most questions, but by all means, I think many of the tenets remain the same no matter what size business you’re in.

I’m working on a companion workshop for this e-book that I’ll be rolling out and live beta testing with some great companies here in Chicago and elsewhere. (If you’re interested in that, feel free to ping me and I can give you more details.)

My goal is to put out practical, common-sense strategies and tactics that actually make sense for business. It’s a little bit of theory, and a lot of the what and how.

It’s not too long – only 16 pages – but I think it’s packed full of stuff to get you off on the right foot. So please grab it, share it, pass it around, print it, whatever you wanna do. And I welcome your feedback. This e-book is for you, to help you in your day to day business. If I’ve missed something or if you have questions, please reach out to me. That’s what I’m here for.

And hey, leave me a comment and let me know what you think?

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