If you read yesterday’s post, you saw me mention my talk at W2O’s PreCommerce summit.

I figured I’d share it with you.

The point here is that storytelling, whether you’re a blogger or a corporate marketing executive or anyone inbetween, must have purpose to be successful.

The reason “content” doesn’t succeed or blogs fall flat or videos don’t get views is that they’re missing a certain something that can’t really be measured on a spreadsheet.

If I believe in what I’m doing, what I’m talking about, what I’m selling or building or creating or for which I’m advocating, my story is going to resonate that much more.

Conviction and purpose are hard things to detect. You couldn’t really tell someone what they’re made of, but you can tell someone when they’re absent.

If I’ve learned nothing at all, it’s that conviction and purpose are the only things that really drive success. For anyone, in any sense.

Here’s the talk. Hope you enjoy it.