Brass Tack Thinking - How Scott Stratten Kicked My AssNot literally, of course. But he did.

Scott Stratten – UnMarketing for those of you in his fabulous Twitter harem and author of the awesome book by the same name – presented a keynote at Inbound Marketing Summit in Boston this week. If you’ve never seen Scott speak, you’re missing out, so go hit up a video or two. Like here.

He’s dynamic, funny, engaging, and best of all: Scott is completely WYSIWYG. The very definition of authentic. He is who he is, and makes no apologies for it while still being incredibly gracious and warm. That comes across really clearly on stage. I respect the hell out of it, and it makes me really like Scott.

Suddenly, I realized I was doing something very, very wrong.

You Can’t Please Everyone

I’m a pretty passionate person. I try hard to be respectful and open to people and opinions, but I’m definitely driven and have a point of view, especially when it comes to my work. Personality wise, I’m loud. I laugh a lot. I talk with my hands and get overexcited. I tell off color jokes and when I know I’m in comfortable company, I curse. I’m a little brazen (ok for some of you, a lot brazen) and I know that feeds into my career. I can’t really help it.

A couple of years ago, I gave a speech at a great marketing conference. I was talking about social media and measurement, a topic I’m incredibly passionate about. At some point in the speech I used the word “jackass”. I think I might have also said “douchebag”. (I stop short of the Super Curse Words when I’m giving speeches). I was emotive and probably talked too fast, but I was really into my presentation and wanted so much for people to have a good time while they were learning something.

Then the comment cards came back.

Overwhelmingly, they were super positive. Truly. Over 90-something percent gave it top ratings and left great comments. But a single person said “Why is it necessary to be vulgar to make a point? Profanity in a speech is just unprofessional.”

That single comment made a bit of a mess of things.

Sensitivity Can Suck

For all of the great comments, I couldn’t get the one critic out of my head.

Was I truly offending people? That’s just…but that’s just me. Is “jackass” really that bad? That’s part of what I do. But man, if I’m being unprofessional, I just can’t do that. That’s not good. I mean…right?

I’m conscious of it now, but I didn’t realize that I took that comment so personally that I started changing my presentations. I got more reserved, practiced relentlessly, picked safer topics, made sure I was spit polished and shined. I didn’t make as many jokes, sometimes none at all. I made sure never to say “jackass”.

And I stopped having fun on stage.

I’ve always loved the art of performance. I was in theater. I was a music major. I dearly love speaking to a room, seeing people nod, seeing the lightbulbs go off when you give a speech that changes people’s minds, gives them new perspective.

But I stopped having fun. I was so self-conscious that I started taking the Amber out of my presentations. And last night, Scott Stratten made me realize that in one outstanding talk. Watching him made me realize that I was stuffing my personality down in a powerpoint deck somewhere. And I was suddenly…mad.

Back in the Saddle

So, no more.

I ripped apart the slides I had for IMS and redid them in the hours before the presentation. My dear and wonderful friends Ron Ploof, CC Chapman, Tamsen McMahon, Tom Webster, and Kat Jaibur gave me a stern pep talk when I told them what I’d realized, and encouraged me to shake loose those demons.

I did my best. I got up on stage this afternoon and just let loose with what I knew, what I thought, what I felt. I worked hard to prepare a presentation that was worthwhile and useful, but I let myself deliver it with the personality that was mine and no one else’s. I think I did okay. I even put in a picture of a sock monkey.

And man, did it feel good. I’ve made myself a promise that I won’t stifle myself anymore. I’m still not the person that’s going to get up there and be vulgar or drop the f-bomb to an audience of people I don’t know (just not my style). I’ll save that stuff for my crew of misfit friends who know who they are. Oh, and Julien Smith, who practically invented the f-word, or at least its artful delivery on stage.

But I’m sure as hell going to finally let go of that one, fleeting comment a year ago that made me question everything and most certainly compromise too much. (To the person who left that comment, by the way: You’re damn straight I said douchebag. I meant it, too.)

I’ll bet that’s going to translate to the rest of what I do. My writing. Who knows what else. I have a job to do. But dammit, I can do it professionally and still be me.

My Point and My Request

All of this Tony Robbins-esque personal rambling about me is to say this to you, my dear readers:

Please don’t suck the you out of your work.

Be kind, be respectful, be tolerant. But be who you are.

Never put on the suit of someone that you are not, or let someone make you feel like you should.

Recognize that you have to wake up with yourself every morning and like it. For the rest of your life.

Not everyone is going to like you or even approve of the way you do things. That’s okay. Let them.

Know that your personality is what can distinguish you from the grayscale of life.

Take criticism and feedback, as you should. But always consider the source, and make sure it’s one you trust.

Let someone else inspire you. You never know when it’ll hit.

So thanks, Scott. For being an awesome friend, but for kicking my ass when you didn’t even know you’d done it. Thanks to the rest of you for saying “hell yeah” and reminding me that perhaps “jackass” suits me after all.

And you can bet that if I’m somewhere in a room with you and I’m giving a speech, you’re going to get everything I’ve got, bitches.

Until then….

This post is not a paid advertisement for Scott Stratten. No animals were harmed in the making of this post. Scott Stratten did not approve this message or give me a pony in return. I have not knowingly committed any felonies in relation to this post, but I’ll be in Vegas next week, so I can’t promise anything.
photo by Bandwidth.com