If you don’t read Seth Godin’s blog already, first I’m going to hang tight while you go there and bookmark or feedburn or otherwise connect to it.
Done? Ok good.
Seth says a couple of things today that made me go YES! loudly, in my office, to the confusion of Riley, my dog.
#1) Knowledge workers should not have to go to the office every day. I’ve long been amazed that we marketing -PR-creative type people are “required” to be in an office for a corporate job where we add little value to our surrounding environment in a typical day because we’re in a) unnecessary meetings or b) buried behind a phone or computer screen. I can say personally that I have the most productive work sessions when I’m around other people actually – gasp – producing, or when I’m in an environment of my choice that stimulates creativity. I’m oddly productive at the library. But that’s another story for another day.
#2) Knowledge between experts is better shared than kept as some holiest of holy secrets. Look. People who hire me know that I’m one of many people that can do what I do. I make no mistake about that. What people love about working with me is completely different for everyone. And THAT is what keeps them coming back, not the illusion that I harbor some secret holy grail of knowledge that has never before been seen on the face of the planet. Silly, silly. It’s why Seth has no problem posting about other great marketing minds, or sharing links to other people’s brilliance. Me either. Share and share alike, and we shall all be the better for it!
