As my Twitter stream has grown, I’ve noticed that about 1 in every 5 new followers sends me a message like this after I follow back:
“Hi, thanks for following my tweets! Here’s a link to my website, please click it!”
Ok, I’m paraphrasing. But if you’re on Twitter, you’ve undoubtedly had a few of these. (If you’re not, go there! And then follow me here.)
This turns me off, almost instantly. Here’s why it bugs me.
1) When I decide to follow someone back, it’s usually because they’ve got interesting conversation going on in their stream or a fun bio, or both. If you hit me with a spammy sounding DM right when we get connected, I instantly think your community participation is a sham. Or at the very least, that you’re looking at this endeavor bass ackwards.
2) You don’t know a thing about me yet, except what you read on my profile. How on earth do you know that what you offer is of value to me in the least?
4) Your website is in your profile. Before I follow you, I’ll be going there to check you out. And I’m pretty smart (most days). If I want to click to your site and see what you’re about, I will.
5) I’m a very social person, and dig meeting new people. Truly. So I’m excited that you’re following me. But I’d much rather learn about who you are on a personal level. I guarantee you that’s more interesting than what you do for a living. You’re not letting me see the best of you.
6) If your business proposition is more important than saying hello and getting acquainted, then it’s clear to me that you don’t feel the same way about people as I do, which means we’ll probably have little in common anyway.
7) Like many, many other people, I do business with people I like and trust. But like and trust are not instant affinities. Hitting me with your junk right off the bat tells me that you’re impatient and not willing to invest in like and trust.
8) I participate in social networks for business, yes. But I’m also there to connect with people I just enjoy interacting with. Usually the second part comes first.
9) I’m going to be a much more loyal reader of your blog or patron of your business if I feel like your reached out to me to do more than build your subscriber base. I’m human too, and I’d really like to think you find something interesting about me besides the click I make on your site. Call me sensitive.
10) Introducing yourself by using my name at least lets me know that I wasn’t part of a mass message.
So let’s find the positive in this, shall we? For as many of you as have slipped me a link, hundreds and hundreds of you are doing the right thing. Here are a few intro DM’s I’ve gotten lately that made me glad I’d followed back:
“Hey Amber, thanks for the add! Looking forward to having some fun conversation.”
“Hi Amber, thanks for the follow! Can’t wait to chat more about beer. Cosmos suck.”
“Hi Amber, thanks for the follow. I like your blog and content. I’m getting mine rolling, hope to share cool content soon! ”
“thanks for the reciprocated follow, Amber. Looking forward to sharing tweets.”
“Hey Amber, hope you had a great weekend! Thanks for the follow back.”
“Amber, thx for the follow. I hope we can learn, communicate, and collaborate here on twitter–enjoy a beer for me too!”
So there are lots like this. I guess what they all have in common is that they feel personal, they feel real, and they make me want to start a conversation with these people. Linky spamlicious crud (yes, that’s a very official term) makes me afraid to start talking to you lest you start pushing your wares on me. And that’s not exactly what you want, is it?
No, I’m not that darned important. I’m just one person, and this is just my opinion. But there are so many things that I can pick out from the list above that apply to just about any communications endeavor that I couldn’t resist talking about it.
So tell me then. Do you plunk links into your welcome tweets? Why or why not? And if you do, tell me why you think it’s a smart move. If it bugs you too, tell me what I’m missing.
You are my hero. Truly.
I’ve been quietly wondering why so many people are doing this. I’ve fought the urge to immediately unfollow people when they do this and give them the benefit of the doubt, but my patience is starting to wear thin.
Thanks also for coining the phrase, “click on my junk”. I can’t wait to start incorporating that into my standard parlance.
Shannon pauls last blog post..How to participate in social media without being THAT guy
You are my hero. Truly.
I’ve been quietly wondering why so many people are doing this. I’ve fought the urge to immediately unfollow people when they do this and give them the benefit of the doubt, but my patience is starting to wear thin.
Thanks also for coining the phrase, “click on my junk”. I can’t wait to start incorporating that into my standard parlance.
Shannon pauls last blog post..How to participate in social media without being THAT guy
Thanks for taking the time to write about what many of us have been thinking. Each time that I get a DM like that, I have been thinking “oh, poor thing doesn’t get it yet” Some people are set up to auto follow, but I like to take a moment to see who is following me and if I want to follow back.
I look at 3 quick things- their bio, photo ( or lack of one) and recent tweets. Are they engaging anyone in conversation or just broadcasting?
Twitter is my favorite social media tool. Once you learn how to get to know people first before you give them a sales pitch, you have a much better chance of success!
Nancy Sutherlands last blog post..Are You Working Hard or Working Smart in Direct Sales?
Thanks for taking the time to write about what many of us have been thinking. Each time that I get a DM like that, I have been thinking “oh, poor thing doesn’t get it yet” Some people are set up to auto follow, but I like to take a moment to see who is following me and if I want to follow back.
I look at 3 quick things- their bio, photo ( or lack of one) and recent tweets. Are they engaging anyone in conversation or just broadcasting?
Twitter is my favorite social media tool. Once you learn how to get to know people first before you give them a sales pitch, you have a much better chance of success!
Nancy Sutherlands last blog post..Are You Working Hard or Working Smart in Direct Sales?
It appears we agree on this topic, 100%!
I always do a bit of “digging” before I decide to follow anyone on Twitter. I look at their stream, read the bio section and look at their website if they have one listed.
The links are a personal turn-off, though I do still keep them on my follow list if they send me links until it turns into “look at me” all the time.
Everyone deserves a ‘second chance’.
It appears we agree on this topic, 100%!
I always do a bit of “digging” before I decide to follow anyone on Twitter. I look at their stream, read the bio section and look at their website if they have one listed.
The links are a personal turn-off, though I do still keep them on my follow list if they send me links until it turns into “look at me” all the time.
Everyone deserves a ‘second chance’.
I second that emotion!
Like you, and many others, before I follow anyone, I take a quick peek at their tweets, their brief bio and visit their blog or website. I do this whether choosing to follow someone new or follow someone back.
I have heard others say that when they set up the auto-reply thanking me for following that they can set it up to include my name. I no longer assume that the message is personal just because it includes my name. And the links to their blog or business website are too much. The ones that get me even more are the ones which link to my “free gift.”
Even thought this is irritating, I try to keep an open mind. It may be that they’ve seen others do this and feel this is an effective strategy. If it isn’t effective, they’ll figure it out eventually. I know I’ve still got a lot to learn, so I can hardly fault someone else for a misstep or two.
Irene Koehlers last blog post..Blogging Between Hot Flashes
I second that emotion!
Like you, and many others, before I follow anyone, I take a quick peek at their tweets, their brief bio and visit their blog or website. I do this whether choosing to follow someone new or follow someone back.
I have heard others say that when they set up the auto-reply thanking me for following that they can set it up to include my name. I no longer assume that the message is personal just because it includes my name. And the links to their blog or business website are too much. The ones that get me even more are the ones which link to my “free gift.”
Even thought this is irritating, I try to keep an open mind. It may be that they’ve seen others do this and feel this is an effective strategy. If it isn’t effective, they’ll figure it out eventually. I know I’ve still got a lot to learn, so I can hardly fault someone else for a misstep or two.
Irene Koehlers last blog post..Blogging Between Hot Flashes
That definitely bugs me. I will not follow someone whose last ten or more tweets are nothing more than blatant self-promotion. Why would I follow a commercial?
The only link I’d include in a DM for a new follower is one that I think would interest them based on their profile or recent tweets—and chances are good that it’s not going to be a link to my blog.
Kim/hormone-colored dayss last blog post..Friday Fun: Spinning lady messes with your mind
That definitely bugs me. I will not follow someone whose last ten or more tweets are nothing more than blatant self-promotion. Why would I follow a commercial?
The only link I’d include in a DM for a new follower is one that I think would interest them based on their profile or recent tweets—and chances are good that it’s not going to be a link to my blog.
Kim/hormone-colored dayss last blog post..Friday Fun: Spinning lady messes with your mind
Hmmm… I thank folks for the follow, and despite not being automated, my responses are pretty lame and very generic.
I specifically dont autofollow, as I want to see if the individual following me egages others or broadcasts (those who broadcast only generally dont get followed back in return unless their broadcasts are mindblowing).
Its really foolish on my part, otoh not to DM back and try to engage the followee with a personalized message rather than a generic one, esp since I likely just checked their profile/website/blog etc. Gotta change that.
As far as links go… egads, to do so on initial contact would be uber spammy. I get enough of those via IM and email… I would hate to start seeing such behavior on twitter. Apart from the spammy sounding aspect, in my market, it would highly inefective.
Hmmm… I thank folks for the follow, and despite not being automated, my responses are pretty lame and very generic.
I specifically dont autofollow, as I want to see if the individual following me egages others or broadcasts (those who broadcast only generally dont get followed back in return unless their broadcasts are mindblowing).
Its really foolish on my part, otoh not to DM back and try to engage the followee with a personalized message rather than a generic one, esp since I likely just checked their profile/website/blog etc. Gotta change that.
As far as links go… egads, to do so on initial contact would be uber spammy. I get enough of those via IM and email… I would hate to start seeing such behavior on twitter. Apart from the spammy sounding aspect, in my market, it would highly inefective.
Bless you for speaking this truth.
While I try to keep my thank-you DMs neutral and polite, I’ve received an amazing number that try to grab and sell me faster than a used car salesman on a lot full of rust-infested Yugos and K-cars.
I predict the Twitterverse will have t-shirts with “Click on my Junk” within the week… and someone’s bound to DM us back with a TUrl to buy them!
MK (Casey) van Bronkhorsts last blog post..Giving the Gift of a Wedding Website the Easy Way!
Bless you for speaking this truth.
While I try to keep my thank-you DMs neutral and polite, I’ve received an amazing number that try to grab and sell me faster than a used car salesman on a lot full of rust-infested Yugos and K-cars.
I predict the Twitterverse will have t-shirts with “Click on my Junk” within the week… and someone’s bound to DM us back with a TUrl to buy them!
MK (Casey) van Bronkhorsts last blog post..Giving the Gift of a Wedding Website the Easy Way!
I’m not sure how I could practice what I preach (or respect myself in the morning) if I were to ask ppl to click my junk. Because I preach/promote treating customers, colleagues and friends with value.
Hmm, let’s try saying that another way…
Why. Is. It. So. Tough. To. Be. Um. Human?
Because as in life, so too in marketing–people want to connect with humans. Not Junk :-(. And it’s no different on twitter.
I will PROUDLY wear and promote my Click My Junk (NoT!) t-shirt. Because it’s bold and it stands for valuing people. Me likes bold. And me loves valuing people. Thank you for making doing the right thing so much darn fun ;-).
I’m not sure how I could practice what I preach (or respect myself in the morning) if I were to ask ppl to click my junk. Because I preach/promote treating customers, colleagues and friends with value.
Hmm, let’s try saying that another way…
Why. Is. It. So. Tough. To. Be. Um. Human?
Because as in life, so too in marketing–people want to connect with humans. Not Junk :-(. And it’s no different on twitter.
I will PROUDLY wear and promote my Click My Junk (NoT!) t-shirt. Because it’s bold and it stands for valuing people. Me likes bold. And me loves valuing people. Thank you for making doing the right thing so much darn fun ;-).
Hi Amber,
What is wrong with them? Don’t they get that it might take me a minute to escape them at a party but it only takes one click to banish their Tweets?
On the plus side, one new follower took the time to check out my Web site and DM that she and I shared a client in common. That’s someone who really gets it.
Best,
Daria
Daria Steigmans last blog post..Obama, 50 Cent, and Choosing Wisely
Hi Amber,
What is wrong with them? Don’t they get that it might take me a minute to escape them at a party but it only takes one click to banish their Tweets?
On the plus side, one new follower took the time to check out my Web site and DM that she and I shared a client in common. That’s someone who really gets it.
Best,
Daria
Daria Steigmans last blog post..Obama, 50 Cent, and Choosing Wisely
I have a lovely “get rich quick” ebook I’d like to promote, here’s the link!
Seriously, couldn’t agree more
I have a lovely “get rich quick” ebook I’d like to promote, here’s the link!
Seriously, couldn’t agree more
I noticed this happening lately, and I started to wonder if there was some Twitter etiquette I’d been violating. When someone follows me, I also check their tweets and their website – then I make the decision to block, allow, or follow. Every once in a while I make my updates private when I start getting random followers and tweet spam.
Btw, I found this post through one of the folks I follow.
CT Moms last blog post..The longest week ever
I noticed this happening lately, and I started to wonder if there was some Twitter etiquette I’d been violating. When someone follows me, I also check their tweets and their website – then I make the decision to block, allow, or follow. Every once in a while I make my updates private when I start getting random followers and tweet spam.
Btw, I found this post through one of the folks I follow.
CT Moms last blog post..The longest week ever
Amen! Great post! Finally, the truth is out!
Amen! Great post! Finally, the truth is out!
Yep, agree totally. My thought is in line with #4 – everyone can put their URL in their profile, as soon as I look I see it and know if I want to check it out. I almost always do. But I like Twitter for networking and discussion with others in the field, not to get linked to spammy site.
ericas last blog post..Smashing Presents 30 Usability Issues
Yep, agree totally. My thought is in line with #4 – everyone can put their URL in their profile, as soon as I look I see it and know if I want to check it out. I almost always do. But I like Twitter for networking and discussion with others in the field, not to get linked to spammy site.
ericas last blog post..Smashing Presents 30 Usability Issues
Great post. The guy in the picture looks familiar — I think I dated him once.
I am amazed by the people who have four posts, all of them spammy links, and are following 2,384 people within a couple of hours. They view twitter as the equivalent of a meat market bar. On the plus side, blocking them is so much easier than escaping through the ladies’ room window.
Barbara
Great post. The guy in the picture looks familiar — I think I dated him once.
I am amazed by the people who have four posts, all of them spammy links, and are following 2,384 people within a couple of hours. They view twitter as the equivalent of a meat market bar. On the plus side, blocking them is so much easier than escaping through the ladies’ room window.
Barbara
Good post, but just one little point ; There are a lot of newbies out there on the Interchoobz, and not all of them are fully versed in netiquette (just yet).
You’re right, those instant DMs inviting you to check out their cool junk *are* annoying, but I don’t think they’re *malicious* – hopefully this annoying little practice will die out as Twitter et al become more “mainstream” – if it doesn’t, I’m sure there will be some concerted action to stop it …
*dons flame-proof trousers*
Stewbagz
Good post, but just one little point ; There are a lot of newbies out there on the Interchoobz, and not all of them are fully versed in netiquette (just yet).
You’re right, those instant DMs inviting you to check out their cool junk *are* annoying, but I don’t think they’re *malicious* – hopefully this annoying little practice will die out as Twitter et al become more “mainstream” – if it doesn’t, I’m sure there will be some concerted action to stop it …
*dons flame-proof trousers*
Stewbagz
I’ve been fuming about this topic for a while, so THANK YOU for finally speaking out about it.
I disagree with some of the other commenters that this is a ‘newbie’ issue and that it is merely a forgiveable Twitter ‘misstep.’ I think it speaks to the fundamental differences of how people opt to use Twitter.
For me, and the community I have built on Twitter, it’s about BUILDING RELATIONSHIPS. Period.
+ It’s not about building relationships to promote yourself.
+ It’s not about building relationships as some rouse to advance your own agenda.
+ It’s not about building relationships to rack up follower numbers.
It’s about actually connecting with people, getting to know them, learning about their interests (and their business), and engaging in substantive exchanges. Any opportunities resulting from that have happened organically and are a by-product of building quality, TWO-WAY relationships.
The offenders who you are highlighting are those who are NOT interested in building relationships or cultivating an authentic community, or getting to know you individually. They are only interested in racking up followers for purposes of self-promotion, and you are only a number to them. This is evidenced by those who chronically follow/unfollow waiting for an auto return follow so they can pummel you with their pitch. Or those who follow thousands of people with 10 posts, all pointing to their website or promoting their product or service. And those who engage their followers simply as a vehicle to push their own message: ‘Hey, Sally, I completely agree. Have you seen my free ebook on…’
Often, the culprits are those stuck in the old sales paradigm and are easy to spot (read: avoid). Their bios typically read, ‘make your customers fall in love with you’ or ‘ask me how I can help you get a zillion new customers.’ And let’s not forget the get-rich-quick schemers who want to help you retire a millionaire with their MLM or Internet business. They know nothing of building real relationships, and are using Twitter as a one-way megaphone, clamoring the same trite cliches of old media, and devaluing the service in the process.
It’s a shame that these spammers keep infiltrating the network, duping people into following them and hindering quality sharing. Now we all have to be ‘on guard,’ continually pruning our contacts and ‘taking out the junk.’ Time that could be better spent nurturing relationships with those who actually want to learn and share with you.
I’ve been fuming about this topic for a while, so THANK YOU for finally speaking out about it.
I disagree with some of the other commenters that this is a ‘newbie’ issue and that it is merely a forgiveable Twitter ‘misstep.’ I think it speaks to the fundamental differences of how people opt to use Twitter.
For me, and the community I have built on Twitter, it’s about BUILDING RELATIONSHIPS. Period.
+ It’s not about building relationships to promote yourself.
+ It’s not about building relationships as some rouse to advance your own agenda.
+ It’s not about building relationships to rack up follower numbers.
It’s about actually connecting with people, getting to know them, learning about their interests (and their business), and engaging in substantive exchanges. Any opportunities resulting from that have happened organically and are a by-product of building quality, TWO-WAY relationships.
The offenders who you are highlighting are those who are NOT interested in building relationships or cultivating an authentic community, or getting to know you individually. They are only interested in racking up followers for purposes of self-promotion, and you are only a number to them. This is evidenced by those who chronically follow/unfollow waiting for an auto return follow so they can pummel you with their pitch. Or those who follow thousands of people with 10 posts, all pointing to their website or promoting their product or service. And those who engage their followers simply as a vehicle to push their own message: ‘Hey, Sally, I completely agree. Have you seen my free ebook on…’
Often, the culprits are those stuck in the old sales paradigm and are easy to spot (read: avoid). Their bios typically read, ‘make your customers fall in love with you’ or ‘ask me how I can help you get a zillion new customers.’ And let’s not forget the get-rich-quick schemers who want to help you retire a millionaire with their MLM or Internet business. They know nothing of building real relationships, and are using Twitter as a one-way megaphone, clamoring the same trite cliches of old media, and devaluing the service in the process.
It’s a shame that these spammers keep infiltrating the network, duping people into following them and hindering quality sharing. Now we all have to be ‘on guard,’ continually pruning our contacts and ‘taking out the junk.’ Time that could be better spent nurturing relationships with those who actually want to learn and share with you.
Amber – Check out my new… Just kidding.
I am allows looking for insights on social networking
It’s a disappointed when someone is ‘following me’ only to promote their shit. (I wasn’t going to use shit, but it really helps convey emotion of being used).
Great post/read so I decided to add you to my follows on twitter see what I can learn.
Amber – Check out my new… Just kidding.
I am allows looking for insights on social networking
It’s a disappointed when someone is ‘following me’ only to promote their shit. (I wasn’t going to use shit, but it really helps convey emotion of being used).
Great post/read so I decided to add you to my follows on twitter see what I can learn.
Great post… now I do not have to write it! However I have a couple of points as my post may have taken a bit of a different turn.
I am fairly new to Twitter myself, and I have been following folks like @chrisbrogan and others who talk about following the folks who follow you.
I think how and who you follows depends on what it is you want to get out of Twitter. Do you just want to follow your buddies? Are you looking to grow your business? Are you wanting to grow your sphere of influence?
For me, I love to meet and learn about others and see what the daily conversation is… I like to listen. If you follow me, I will most likely follow you back… and if I follow you, I would appreciate the same because I am not a spammer, and for some reason, I found you interesting enough to follow. 🙂
Sure, there are a lot of people out there that just spam the heck out of twitter and have 1999 people they follow with 150 followers. My guess is those followers are people with auto responders and auto follows. In fact when I checked on a few of these people today, their accounts were suspended. Let Twitter do the dirty work!
I like to give folks on twitter the benefit of the doubt and hear what they have to say, but if the content they post is all about self promotion and no 2 way conversation, I may eventually unfollow.
With tools like TweetDeck where you can group the folks you want to keep track of, there is no reason not to give the folks who saw interest in you some twitter love back. You never know who may be the next @chrisbrogan, or just a great Tweep who shares some killer information that may provide you with an ah hah moment.
As far as the “click on my junk” I agree that it is inappropriate, and that a lot of these people on twitter need to understand that it is a huge turn off. While it may be a sign of tweets to come from this person, it may also be that they just do not know any better. Maybe we should, to help the change happen, send a nice note to said tweeter with a a link to a guide that it is not nice to blurt. (does such a guide exist?)
As for how I respond to all new followers personally… I always send a thanks for following message written by me. No auto responder, it is from me. If I see something interesting in their profile I will comment on it in my reply, and I always respond to them by name (if name is in profile or site).
The odd part to me is when I do send this personal message 1 in 10 actually responds back… they followed me first for heck sakes!
So in the end I agree that Twitter is about building relationships… so go out there and build them! (if that is what you want out of twitter)
– @IgoByDoc
Great post… now I do not have to write it! However I have a couple of points as my post may have taken a bit of a different turn.
I am fairly new to Twitter myself, and I have been following folks like @chrisbrogan and others who talk about following the folks who follow you.
I think how and who you follows depends on what it is you want to get out of Twitter. Do you just want to follow your buddies? Are you looking to grow your business? Are you wanting to grow your sphere of influence?
For me, I love to meet and learn about others and see what the daily conversation is… I like to listen. If you follow me, I will most likely follow you back… and if I follow you, I would appreciate the same because I am not a spammer, and for some reason, I found you interesting enough to follow. 🙂
Sure, there are a lot of people out there that just spam the heck out of twitter and have 1999 people they follow with 150 followers. My guess is those followers are people with auto responders and auto follows. In fact when I checked on a few of these people today, their accounts were suspended. Let Twitter do the dirty work!
I like to give folks on twitter the benefit of the doubt and hear what they have to say, but if the content they post is all about self promotion and no 2 way conversation, I may eventually unfollow.
With tools like TweetDeck where you can group the folks you want to keep track of, there is no reason not to give the folks who saw interest in you some twitter love back. You never know who may be the next @chrisbrogan, or just a great Tweep who shares some killer information that may provide you with an ah hah moment.
As far as the “click on my junk” I agree that it is inappropriate, and that a lot of these people on twitter need to understand that it is a huge turn off. While it may be a sign of tweets to come from this person, it may also be that they just do not know any better. Maybe we should, to help the change happen, send a nice note to said tweeter with a a link to a guide that it is not nice to blurt. (does such a guide exist?)
As for how I respond to all new followers personally… I always send a thanks for following message written by me. No auto responder, it is from me. If I see something interesting in their profile I will comment on it in my reply, and I always respond to them by name (if name is in profile or site).
The odd part to me is when I do send this personal message 1 in 10 actually responds back… they followed me first for heck sakes!
So in the end I agree that Twitter is about building relationships… so go out there and build them! (if that is what you want out of twitter)
– @IgoByDoc
My sentiments echo everybody else’s here, so that’s why my auto-dm says something like, “Thanks for the follow! This space intentionally left affiliate-link free.” 🙂
My sentiments echo everybody else’s here, so that’s why my auto-dm says something like, “Thanks for the follow! This space intentionally left affiliate-link free.” 🙂
I had to comment too!
Of course I completely agree with you Amber, and I’m getting very frustrated by the tweeps that only include a URL in their bio as well. Or worse, nothing.
I need a little info and a tweet stream to know who these new followers are. If I have to click a url, then it’s going to take too much time to investigate. Recently I sent a reply to a follower, simply stating I need more information. Maybe they didn’t research the tweetiquette before beginning?
Enjoy your posts! Thanks for sharing!
I had to comment too!
Of course I completely agree with you Amber, and I’m getting very frustrated by the tweeps that only include a URL in their bio as well. Or worse, nothing.
I need a little info and a tweet stream to know who these new followers are. If I have to click a url, then it’s going to take too much time to investigate. Recently I sent a reply to a follower, simply stating I need more information. Maybe they didn’t research the tweetiquette before beginning?
Enjoy your posts! Thanks for sharing!
I’m with you, Amber. In general, I hate even suspecting that I’m receiving an auto-tweet. I mean, the *point* of tweets is that they’re quick to compose, right? How long does it take to jot someone a line? *sigh*
Tim (@Twalk) Walkers last blog post..The root wisdom of marketing: people care about THEMSELVES.
I’m with you, Amber. In general, I hate even suspecting that I’m receiving an auto-tweet. I mean, the *point* of tweets is that they’re quick to compose, right? How long does it take to jot someone a line? *sigh*
Tim (@Twalk) Walkers last blog post..The root wisdom of marketing: people care about THEMSELVES.
This annoys me as well. Not just because it’s personally annoying but because it’s an important opportunity lost.
The prevailing attitude among many marketers is that the plaid jacket and loud tie are the only way to go. Your point is spot on, relationships happen over time, i.e., relationship equity is created by creating and sharing value over time. This is a fundamental of relationship marketing that social media can facilitate.
Your suggested 1st tweets are a perfect introduction to the relationship building process. Then, as value is contributed over time, you earn the right to incorporate a sales message. And they will see the sales message as relevant because they know who you are based on your tweets.
James Hipkins last blog post..Customer Relationship Marketing – 3 Keys to Success
This annoys me as well. Not just because it’s personally annoying but because it’s an important opportunity lost.
The prevailing attitude among many marketers is that the plaid jacket and loud tie are the only way to go. Your point is spot on, relationships happen over time, i.e., relationship equity is created by creating and sharing value over time. This is a fundamental of relationship marketing that social media can facilitate.
Your suggested 1st tweets are a perfect introduction to the relationship building process. Then, as value is contributed over time, you earn the right to incorporate a sales message. And they will see the sales message as relevant because they know who you are based on your tweets.
James Hipkins last blog post..Customer Relationship Marketing – 3 Keys to Success
Thank you SO MUCH for this blog post!! I delete at least 24 DMs a day from these kind of pseudo relationship builders…It’s so invasive and makes almost certain that I’ll never want to click on any link they tweet.
These marketers are desperately clinging to Olde Style Push Marketing…which is great for wine…doesn’t work with people who are gathered in a social app like Twitter to develop non-intrusive relationships with others.
Not much more to add…except that I really really hope some of the major culprits of this kind of terrible push tactic read this post and start to “get” Twitter.
@ghennipher
Ghenniphers last blog post..Family Social Media Network Sites Love Baby Boomers
Thank you SO MUCH for this blog post!! I delete at least 24 DMs a day from these kind of pseudo relationship builders…It’s so invasive and makes almost certain that I’ll never want to click on any link they tweet.
These marketers are desperately clinging to Olde Style Push Marketing…which is great for wine…doesn’t work with people who are gathered in a social app like Twitter to develop non-intrusive relationships with others.
Not much more to add…except that I really really hope some of the major culprits of this kind of terrible push tactic read this post and start to “get” Twitter.
@ghennipher
Ghenniphers last blog post..Family Social Media Network Sites Love Baby Boomers
Great post. I follow people who I find interesting, smart, engaging. At least, that’s my intent. When the evidence shows otherwise – ie, spammers etc – it’s always a bit disappointing. I’m fortunate I guess. While I’m relatively new to Twitter, most of my interactions have been with genuinely interesting, worthwhile people and things. That said, your post was spot-on!
Great post. I follow people who I find interesting, smart, engaging. At least, that’s my intent. When the evidence shows otherwise – ie, spammers etc – it’s always a bit disappointing. I’m fortunate I guess. While I’m relatively new to Twitter, most of my interactions have been with genuinely interesting, worthwhile people and things. That said, your post was spot-on!
I am always surprised by these types of direct message. I don’t get it.
Love your work, Amber.
And I think I will need to buy one of those shirts 😉
Gavin Heatons last blog post..Sponsor Me This Movember
I am always surprised by these types of direct message. I don’t get it.
Love your work, Amber.
And I think I will need to buy one of those shirts 😉
Gavin Heatons last blog post..Sponsor Me This Movember
Amber, I have experienced it too, on Twitter,Facebook, LinkedIn and in Ning communities. It bothers me too. People are impatient and not willing to let a business relationship develop naturally. They see social media as a time and cost efficient way to sell and by golly they’re not going to waste time trying to figure out if you’re even their market. Hopefully we can lead by example and educate along the way.
Karen Swims last blog post..The Thief Who Stole November
Amber, I have experienced it too, on Twitter,Facebook, LinkedIn and in Ning communities. It bothers me too. People are impatient and not willing to let a business relationship develop naturally. They see social media as a time and cost efficient way to sell and by golly they’re not going to waste time trying to figure out if you’re even their market. Hopefully we can lead by example and educate along the way.
Karen Swims last blog post..The Thief Who Stole November
Blogging (and I include Twitter as Micro Blogging) is about engagement and building up a level of trust. If you engage with a person in the correct manner then you encourage them to participate. You can then discuss and promote you business in the appropriant way.Its also about reciprecation namely sharing of expertise and information
I unfollow people who issue a bog standard thanks for following…this is my site. There is no effort (apart from the click of a mouse) made or attempt at engagement
Blogging (and I include Twitter as Micro Blogging) is about engagement and building up a level of trust. If you engage with a person in the correct manner then you encourage them to participate. You can then discuss and promote you business in the appropriant way.Its also about reciprecation namely sharing of expertise and information
I unfollow people who issue a bog standard thanks for following…this is my site. There is no effort (apart from the click of a mouse) made or attempt at engagement
Wait, what about an auto DM that simply thanks for the follow? I am no Twitter Star and I am truly thankful for the follow. Anyone that follows me deserves a thanks, trust me. I honestly don’t have time to thank all new followers in a timely manner so I use an automated system. Impersonal I know. I don’t have a blog or am peddling something. Question: should I can the auto thanks even of it means I miss thanking someone? Oh and thanks for the follow!!!!
Wait, what about an auto DM that simply thanks for the follow? I am no Twitter Star and I am truly thankful for the follow. Anyone that follows me deserves a thanks, trust me. I honestly don’t have time to thank all new followers in a timely manner so I use an automated system. Impersonal I know. I don’t have a blog or am peddling something. Question: should I can the auto thanks even of it means I miss thanking someone? Oh and thanks for the follow!!!!
I could not agree more. Often makes me want to unfollow them. I feel it’s a like a modern version of “Smell my finger” in a way.
I could not agree more. Often makes me want to unfollow them. I feel it’s a like a modern version of “Smell my finger” in a way.
This has really been bothering me lately too. And it bothers me even more if I get the DM after I’ve just return followed out of courtesy.
If you’re going to do an automatic DM, at least make it helpful instead of spammy. Here’s a recent one that’s okay in my book, from @CraftyCoach: Thanks for following me. What’s your most pressing craft marketing question? How can I help?
Alisons last blog post..Grounds for Conversation: Making Sure Your Investment Pans Out [episode #7]
Oh sh*t I had better check what I sent you when you started to follow!!! Hopefully it was just a friendly UK welcome (hard for us Brits to even do that sometimes!).
Great points and excellent comments by all, one of the best laughs I had had in reading a blog post and the comments in a while.
Paul Copcutts last blog post..Doom & Gloom – What to do about potential job loss
This has really been bothering me lately too. And it bothers me even more if I get the DM after I’ve just return followed out of courtesy.
If you’re going to do an automatic DM, at least make it helpful instead of spammy. Here’s a recent one that’s okay in my book, from @CraftyCoach: Thanks for following me. What’s your most pressing craft marketing question? How can I help?
Alisons last blog post..Grounds for Conversation: Making Sure Your Investment Pans Out [episode #7]
Oh sh*t I had better check what I sent you when you started to follow!!! Hopefully it was just a friendly UK welcome (hard for us Brits to even do that sometimes!).
Great points and excellent comments by all, one of the best laughs I had had in reading a blog post and the comments in a while.
Paul Copcutts last blog post..Doom & Gloom – What to do about potential job loss
Agreed! I always advocate the art of selling by not actually selling. Always be genuine and find out if that person actually needs your services or products before even telling them straight on their face.
Agreed! I always advocate the art of selling by not actually selling. Always be genuine and find out if that person actually needs your services or products before even telling them straight on their face.
Suddenly my inbox was flooded with comment follow-up notifications and I had to come over here because I was like, “Holy cow, there’s a party going on in Amber’s comments and I don’t want to be the odd man out!”
Now click on my junk.
Seriously, though. I was watching MAD TV the other day and it dawned on me that these “click my junk” tweeple are the online equivalent of that giant man-child character Stuart. You know, the one who’s always like, “Look what I can do!!” and does a stupid little dance just for attention. I am sooooo calling these people “Stuarts” from now on. 🙂
Suddenly my inbox was flooded with comment follow-up notifications and I had to come over here because I was like, “Holy cow, there’s a party going on in Amber’s comments and I don’t want to be the odd man out!”
Now click on my junk.
Seriously, though. I was watching MAD TV the other day and it dawned on me that these “click my junk” tweeple are the online equivalent of that giant man-child character Stuart. You know, the one who’s always like, “Look what I can do!!” and does a stupid little dance just for attention. I am sooooo calling these people “Stuarts” from now on. 🙂
Well said, Amber. I don’t have too many followers, but I’m still blown away when I get a sincere message or follow-up from someone I just started following. We’ve all said it a million times: It’s about the conversation, however small it may be. And the best conversation is one that has at least two people willing to both share and listen.
Jim Hoffs last blog post..Photo
Well said, Amber. I don’t have too many followers, but I’m still blown away when I get a sincere message or follow-up from someone I just started following. We’ve all said it a million times: It’s about the conversation, however small it may be. And the best conversation is one that has at least two people willing to both share and listen.
Jim Hoffs last blog post..Photo
Cheapsuits @29: “I honestly don’t have time to thank all new followers in a timely manner”
Please hear the friendly but unrhetorical tone in my voice when I ask a question:
Seriously?
You could do this while you’re watching TV at night . . . you could do it at the end of the day, or when you have a few minutes before a meeting . . . takes 30 seconds per follower.
Believe me, I understand the press of time — I have three jobs and a family — but I just wonder whether you couldn’t find a couple of minutes here and there for this task.
Tim (@Twalk) Walkers last blog post..The root wisdom of marketing: people care about THEMSELVES.
Cheapsuits @29: “I honestly don’t have time to thank all new followers in a timely manner”
Please hear the friendly but unrhetorical tone in my voice when I ask a question:
Seriously?
You could do this while you’re watching TV at night . . . you could do it at the end of the day, or when you have a few minutes before a meeting . . . takes 30 seconds per follower.
Believe me, I understand the press of time — I have three jobs and a family — but I just wonder whether you couldn’t find a couple of minutes here and there for this task.
Tim (@Twalk) Walkers last blog post..The root wisdom of marketing: people care about THEMSELVES.
You’ve obviously struck a chord, Amber. So good to see all these people who support what you are saying. Yes, “click on my junk” is brilliant.
Des Walshs last blog post..How to Manage Online Forums: Book Review
You’ve obviously struck a chord, Amber. So good to see all these people who support what you are saying. Yes, “click on my junk” is brilliant.
Des Walshs last blog post..How to Manage Online Forums: Book Review
Amber – Well, it sounds as though the world is divided into the “thoughtful followers” and the, hmm, politically correct term… “loose followers.” To that I say, beware the extremists. There is plenty of grey space between.
I’ll start by simply saying that I agree with Stewart Mercer (hey there, still enjoying your blips!). For newbies, they have no sense for netiquette. Of course we all have a different sense for netiquette. I jumped on the net in 1988. Almost everything ON the internet now would be blown to smithereens in the eyes of the old guard of the net. Times change – it’s a bigger world of participation now.
I’ve been hearing similar “anti-follow” arguments since first jumping on LinkedIn many, many years ago. If I hadn’t broadened my horizons by expanding my network out beyond only those I “actually knew” – I would’ve never been able to have breakfast, lunch, dinner, drinks, or a walk around Copenhagen with people I previously only “virtually knew” and finally had a chance to meet in person halfway around the world.
There are MANY use cases, and neither you, nor I, nor anyone else has to agree as to what those are. Twitter, or LinkedIn, or many other things are simply works in progress for making connections.
You can always unfollow, you can always elect not to receive e-mail notifications of a follow, you can block, report, fold, spindle, mutilate, even simply ignore…
Personally, I’d rather follow first and rapidly unfollow if need be, then not have a chance to see what’s flowing by in the tweet stream.
This is a difference between actively looking to discover new sources of input, or specifically seeking out an answer.
My use cases, for example, are partly driven by the need as an analyst/researcher, to get a sense for what’s going on in the big wide world.
To be able to tap the big social well, why wouldn’t it be perfectly valid to engage people in multiple media? If pointing out your own blog or business is bad form, why do people in engage in PR? Sales? Marketing?
I think we all have varying degrees of the idea of “personal online space” (as opposed to personal PHYSICAL space), and what may seem aggressive to some is completely normal to others.
BTW – solving the “[fill in the blank media] spam” problem is almost impossible. I covered e-mail filtering solutions for years, and have heard of hundreds of ideas for filtering spammers. None are perfect, most are far from perfect. At the crux of the problem… exactly what IS spam?
SOME of it is “obvious” – but most, is not. If it was, spam wouldn’t work at all.
Twitter could use a bit of reputation filtering, as others have said here. In that regard, the “props” side of blip.fm has twitter beat, interestingly enough. There is no “thumbs down” however, which would lead the feedback to only ever spiral up… ah, the pros and cons of emergence!
The real short response – we’re all figuring this out. The vast majority of the inhabitants of this planet have never heard of twitter, and never will. In that regard, we’re all anti-social weirdos. 🙂
Cheers,
Dan
Dan Keldsens last blog post..SlideShare AJAX Upload Usability
Amber – Well, it sounds as though the world is divided into the “thoughtful followers” and the, hmm, politically correct term… “loose followers.” To that I say, beware the extremists. There is plenty of grey space between.
I’ll start by simply saying that I agree with Stewart Mercer (hey there, still enjoying your blips!). For newbies, they have no sense for netiquette. Of course we all have a different sense for netiquette. I jumped on the net in 1988. Almost everything ON the internet now would be blown to smithereens in the eyes of the old guard of the net. Times change – it’s a bigger world of participation now.
I’ve been hearing similar “anti-follow” arguments since first jumping on LinkedIn many, many years ago. If I hadn’t broadened my horizons by expanding my network out beyond only those I “actually knew” – I would’ve never been able to have breakfast, lunch, dinner, drinks, or a walk around Copenhagen with people I previously only “virtually knew” and finally had a chance to meet in person halfway around the world.
There are MANY use cases, and neither you, nor I, nor anyone else has to agree as to what those are. Twitter, or LinkedIn, or many other things are simply works in progress for making connections.
You can always unfollow, you can always elect not to receive e-mail notifications of a follow, you can block, report, fold, spindle, mutilate, even simply ignore…
Personally, I’d rather follow first and rapidly unfollow if need be, then not have a chance to see what’s flowing by in the tweet stream.
This is a difference between actively looking to discover new sources of input, or specifically seeking out an answer.
My use cases, for example, are partly driven by the need as an analyst/researcher, to get a sense for what’s going on in the big wide world.
To be able to tap the big social well, why wouldn’t it be perfectly valid to engage people in multiple media? If pointing out your own blog or business is bad form, why do people in engage in PR? Sales? Marketing?
I think we all have varying degrees of the idea of “personal online space” (as opposed to personal PHYSICAL space), and what may seem aggressive to some is completely normal to others.
BTW – solving the “[fill in the blank media] spam” problem is almost impossible. I covered e-mail filtering solutions for years, and have heard of hundreds of ideas for filtering spammers. None are perfect, most are far from perfect. At the crux of the problem… exactly what IS spam?
SOME of it is “obvious” – but most, is not. If it was, spam wouldn’t work at all.
Twitter could use a bit of reputation filtering, as others have said here. In that regard, the “props” side of blip.fm has twitter beat, interestingly enough. There is no “thumbs down” however, which would lead the feedback to only ever spiral up… ah, the pros and cons of emergence!
The real short response – we’re all figuring this out. The vast majority of the inhabitants of this planet have never heard of twitter, and never will. In that regard, we’re all anti-social weirdos. 🙂
Cheers,
Dan
Dan Keldsens last blog post..SlideShare AJAX Upload Usability
Wow – no, I never add links to my welcome tweets nor do I DM people with links. I figure they can check my bio and find the link to my web site if they want to. Now that’s not agressive marketing, but hey – I’m not at Twitter *just* to market my real estate biz – I’m there to learn, to help, to meet people and as an aside, just like at a cocktail party or other social function, bring up my business if it’s helpful or answer questions if the answer will be helpful. That’s assertive marketing, not agressive marketing and it’s the kind I like best for me.
Wow – no, I never add links to my welcome tweets nor do I DM people with links. I figure they can check my bio and find the link to my web site if they want to. Now that’s not agressive marketing, but hey – I’m not at Twitter *just* to market my real estate biz – I’m there to learn, to help, to meet people and as an aside, just like at a cocktail party or other social function, bring up my business if it’s helpful or answer questions if the answer will be helpful. That’s assertive marketing, not agressive marketing and it’s the kind I like best for me.
I don’t do the DM welcome thing. In fact, I don’t pay too much attention to who follows me. There are only two times I care…
1. When I want to DM somebody because I don’t want to post something private or sensitive or just inappropriate to shout out in a loud room, like “What’s your email address? I have an idea you might like.”
2. Once I actually start interacting based on what one or both of us is tweeting.
I pretty much ignore welcome DMs unless they are incredibly personal for the same reasons as in this post; I am following with the intention to know the person or at least benefit from the information in his/her tweets…but we don’t know each other yet.
I don’t do the DM welcome thing. In fact, I don’t pay too much attention to who follows me. There are only two times I care…
1. When I want to DM somebody because I don’t want to post something private or sensitive or just inappropriate to shout out in a loud room, like “What’s your email address? I have an idea you might like.”
2. Once I actually start interacting based on what one or both of us is tweeting.
I pretty much ignore welcome DMs unless they are incredibly personal for the same reasons as in this post; I am following with the intention to know the person or at least benefit from the information in his/her tweets…but we don’t know each other yet.
I totally agree with that. I nearly immediately unfollow someone if I think they’re just around to send me links all the time and promote rather than communicate.
However, you lost 3 somewhere in that post.
Lees last blog post..Thanksgiving Hungover
I totally agree with that. I nearly immediately unfollow someone if I think they’re just around to send me links all the time and promote rather than communicate.
However, you lost 3 somewhere in that post.
Lees last blog post..Thanksgiving Hungover
Amber, this struck a chord with me as well. In fact, I’ve just sheepishly disabled my autoreply!
Twitter is such a powerful tool for expanding your reach very quickly. Yet, the tools to try to parse out the information overload (sippy cup vs. fire hydrant) are still somewhat lacking. I think it’s easy to get caught up in each new twad (twitter fad?) that comes our way.
Just watched a video of Seth Godin talking about the importance of building networks with people in meaningful ways and realized how quickly I’d managed to get so far from that.
A big THANK YOU for another reminder!
faryls last blog post..Dad Dreams: Like the Original Becky, But Way Better
Amber, this struck a chord with me as well. In fact, I’ve just sheepishly disabled my autoreply!
Twitter is such a powerful tool for expanding your reach very quickly. Yet, the tools to try to parse out the information overload (sippy cup vs. fire hydrant) are still somewhat lacking. I think it’s easy to get caught up in each new twad (twitter fad?) that comes our way.
Just watched a video of Seth Godin talking about the importance of building networks with people in meaningful ways and realized how quickly I’d managed to get so far from that.
A big THANK YOU for another reminder!
faryls last blog post..Dad Dreams: Like the Original Becky, But Way Better
(In fact, I’m following up each auto reply with a personal reply right now.
I’m also making a point to visit their websites if they have one posted.
Thanks again!)
faryls last blog post..Dad Dreams: Like the Original Becky, But Way Better
(In fact, I’m following up each auto reply with a personal reply right now.
I’m also making a point to visit their websites if they have one posted.
Thanks again!)
faryls last blog post..Dad Dreams: Like the Original Becky, But Way Better
I use a different approach – I send an auto-reply with a video introduction. The feedback has been significantly positive, and therefore I don’t feel it’s “spammy” of me to do. I would love to hear your thoughts: http://robinsontechnology.com/blog/2008/12/07/twitter-spam-or-welcome-innovation/
Thanks,
-Brian
Brian R. Robinsons last blog post..Twitter Spam or Welcome Innovation?
I use a different approach – I send an auto-reply with a video introduction. The feedback has been significantly positive, and therefore I don’t feel it’s “spammy” of me to do. I would love to hear your thoughts: http://robinsontechnology.com/blog/2008/12/07/twitter-spam-or-welcome-innovation/
Thanks,
-Brian
Brian R. Robinsons last blog post..Twitter Spam or Welcome Innovation?
I came here via BRob on Tech’s blog link.
I liked his standard intro video. I thought that it provided an opportunity for us to connect in a more meaningful way right away.
I don’t use an auto-responder. I make a quick decision on whether to return the follow based upon a peek at last few tweets, twitter bio and sometimes a click through on any link offered in bio.
But I am thinking about going to an auto-follow, auto-respond so thanks for this post.
I thank followers with this DM:
Amber, txs 4 the follow. gift here: http://twurl.nl/vqw70i reviews: http://twurl.nl/wz686b pls join this series: http://twurl.nl/raza2n
The ebook represents a lot of work on my part. I think it is a useful doc and I share the reviews so that they can be assured of that and will hopefully share their feedback.
I invite people into the SoCap&Brand series, because I think it is a great, important discussion for the social media, early adoptor types found on twitter to get involved in.
I have over 600 followers and have had only one complaint so far that was withdrawn after I called them on it.
But, I am interested in how this thread unfolds.
I invite you and others who are weighing this issue to DM or email me at michael (at) socialcapitalvalueadd.com with simply advice … skip the linked up welcome message or go for it, value packed links are always welcomed.
In any event, I think the welcome vid is a good idea.
What would you say if Brian included some sort of value add (like a link to the experience evolving out of this post) in the video to sweeten the link?
Michael Cayleys last blog post..Innovation: You Need to Eat Your Children
I came here via BRob on Tech’s blog link.
I liked his standard intro video. I thought that it provided an opportunity for us to connect in a more meaningful way right away.
I don’t use an auto-responder. I make a quick decision on whether to return the follow based upon a peek at last few tweets, twitter bio and sometimes a click through on any link offered in bio.
But I am thinking about going to an auto-follow, auto-respond so thanks for this post.
I thank followers with this DM:
Amber, txs 4 the follow. gift here: http://twurl.nl/vqw70i reviews: http://twurl.nl/wz686b pls join this series: http://twurl.nl/raza2n
The ebook represents a lot of work on my part. I think it is a useful doc and I share the reviews so that they can be assured of that and will hopefully share their feedback.
I invite people into the SoCap&Brand series, because I think it is a great, important discussion for the social media, early adoptor types found on twitter to get involved in.
I have over 600 followers and have had only one complaint so far that was withdrawn after I called them on it.
But, I am interested in how this thread unfolds.
I invite you and others who are weighing this issue to DM or email me at michael (at) socialcapitalvalueadd.com with simply advice … skip the linked up welcome message or go for it, value packed links are always welcomed.
In any event, I think the welcome vid is a good idea.
What would you say if Brian included some sort of value add (like a link to the experience evolving out of this post) in the video to sweeten the link?
Michael Cayleys last blog post..Innovation: You Need to Eat Your Children
Brian and Michael,
I suppose it’s a matter of “to each his own”. But here’s the thing.
*My* idea of what’s valuable to someone can’t possibly be accurate without knowing them at all. I’ve done projects that I think are valuable too, but I’d *much* prefer someone elect to be a part of them than to push it on them when we first meet (which is what I equate with that first DM between new mutual Twitter followers).
I’d never show up at a cocktail party and shove my latest project at someone before ascertaining whether our interests were remotely similar. I suppose I evolve relationships from a personal level first, and only after a time does it feel comfortable to me to make it a business transaction. Value is in the eye of the beholder.
Brian as for the video, it’s a clever touch, and I’ve seen a couple like that. For me, the larger issue is the auto-reply. It’s just impersonal to me, and in a medium like Twitter that’s all about interaction, it feels like it misses the point. I’d actually rather personally that you skip the intro DM altogether, and just make it a point to say hi to me in the twitterstream so we can connect that way. Feels much more like a connection to me, then, instead of a “look at me” endeavor.
I understand that my way isn’t the high way, and there are plenty of answers to this question. I just happen to be in the camp that autoreplies and autofollows defeat the purpose of Twitter.
Thanks to you both for weighing in…I’d love to hear some other thoughts on this too.
Thanks for being open to discussing this Amber …
I agree about the dynamics of a cocktail party.
I have heard this metaphor to describe twitter before. How far does a metaphor go in describing a new 140 character medium that most users employ for business purposes?
Do you think it depends on the project as well? If my project is a perfume campaign, that is one thing, but if I am trying to bring people into a discussion of the difference between social capital as a new corporate asset and brand … is it not fair to act on the permission expressed by a “follow” with something that is very likely the motive for that follow?
Anywhoo, perhaps debate is self defeating? If my goal is to engage people with the idea of Social Capital Value Add and I am immediately turning them off, then it is time to change tactics.
I hope that folks will email me with their advice as requested above.
Michael Cayleys last blog post..Innovation: You Need to Eat Your Children
Thanks for being open to discussing this Amber …
I agree about the dynamics of a cocktail party.
I have heard this metaphor to describe twitter before. How far does a metaphor go in describing a new 140 character medium that most users employ for business purposes?
Do you think it depends on the project as well? If my project is a perfume campaign, that is one thing, but if I am trying to bring people into a discussion of the difference between social capital as a new corporate asset and brand … is it not fair to act on the permission expressed by a “follow” with something that is very likely the motive for that follow?
Anywhoo, perhaps debate is self defeating? If my goal is to engage people with the idea of Social Capital Value Add and I am immediately turning them off, then it is time to change tactics.
I hope that folks will email me with their advice as requested above.
Michael Cayleys last blog post..Innovation: You Need to Eat Your Children
Couldnt say it any better myself!
Couldnt say it any better myself!
Brian and Michael–
I’m in Amber’s camp on this topic in general, but especially in her comment when she says “For me, the larger issue is the auto-reply.” It’s the machine-generated nature of it that turns me off.
If you want to DM me a link to your blog or another project you’re doing, that’s fine as long as I know where you’re pointing me. (My two cents, Michael: I would include just one link; this would make it more likely that I would click on it, plus you’d have a few more characters to describe what you’re giving me.) But that DM will be a LOT better, in my view, if it’s addressed to me by name, not To Whom It May Concern.
In other words: “What Amber said.” ; )
Oh, and Michael, you say a couple of things in comment #54 that I wonder about, and one with which I completely agree:
1. “that most users employ for business purposes” — Is there data to indicate that this is true for most users? I’ve seen (and made) a ton of business use, a ton of social use, and lots of mixing, but I don’t know what sort of data has been compiled on trends of use.
2. “Do you think it depends on the project as well?” — For me, not much. An auto-reply is, by its nature, off-putting for me.
3. I completely agree when you say “perhaps debate is self defeating?” It’s not about what you (or I!) think, but what your followers think. And by the way, this gets back to something that Brian said in his comment: “therefore I don’t feel it’s ‘spammy’ of me to do.” Brian may or may not be right, and I have no reason to doubt his good intentions, but at some level it doesn’t matter what *he* feels is spammy. Spam is always defined in the eye of the recipient, not the sender.
One more way of thinking about this whole issue: my business card has my blog address printed on it. When I hand the card to someone who I think might be interested in reading the blog, I point out the URL and say something low-key like, “If you’re interested, that’s my blog address. I’d love for you to check it out sometime.” And then we go on to talk about other things. To me, an intro DM should be that low-key, and that conversational.
Tim (@Twalk) Walkers last blog post..Algorithms, not tips.
Brian and Michael–
I’m in Amber’s camp on this topic in general, but especially in her comment when she says “For me, the larger issue is the auto-reply.” It’s the machine-generated nature of it that turns me off.
If you want to DM me a link to your blog or another project you’re doing, that’s fine as long as I know where you’re pointing me. (My two cents, Michael: I would include just one link; this would make it more likely that I would click on it, plus you’d have a few more characters to describe what you’re giving me.) But that DM will be a LOT better, in my view, if it’s addressed to me by name, not To Whom It May Concern.
In other words: “What Amber said.” ; )
Oh, and Michael, you say a couple of things in comment #54 that I wonder about, and one with which I completely agree:
1. “that most users employ for business purposes” — Is there data to indicate that this is true for most users? I’ve seen (and made) a ton of business use, a ton of social use, and lots of mixing, but I don’t know what sort of data has been compiled on trends of use.
2. “Do you think it depends on the project as well?” — For me, not much. An auto-reply is, by its nature, off-putting for me.
3. I completely agree when you say “perhaps debate is self defeating?” It’s not about what you (or I!) think, but what your followers think. And by the way, this gets back to something that Brian said in his comment: “therefore I don’t feel it’s ‘spammy’ of me to do.” Brian may or may not be right, and I have no reason to doubt his good intentions, but at some level it doesn’t matter what *he* feels is spammy. Spam is always defined in the eye of the recipient, not the sender.
One more way of thinking about this whole issue: my business card has my blog address printed on it. When I hand the card to someone who I think might be interested in reading the blog, I point out the URL and say something low-key like, “If you’re interested, that’s my blog address. I’d love for you to check it out sometime.” And then we go on to talk about other things. To me, an intro DM should be that low-key, and that conversational.
Tim (@Twalk) Walkers last blog post..Algorithms, not tips.
Lot’s of twits should read this. I used to have a ‘click my junk’ link also. After reading this post it changed my mind.
Regards
Clinton Skakun
Clinton Skakuns last blog post..PART 2: Successfully Selling Your Self On Twitter!
Lot’s of twits should read this. I used to have a ‘click my junk’ link also. After reading this post it changed my mind.
Regards
Clinton Skakun
Clinton Skakuns last blog post..PART 2: Successfully Selling Your Self On Twitter!
This is a great post. I have never used these as automatic replies annoying. I have received a handful of them that truly seemed genuine. The others are simply mass marketing.
This is a great post. I have never used these as automatic replies annoying. I have received a handful of them that truly seemed genuine. The others are simply mass marketing.
Dear Amber,
I came here through John Berringer’s Twitter stream, and i am glad i did. Awesome. You use Twitter more on the business side than the personal side but you follow a lot of the mantras I follow. E.G. we think alike 🙂 That’s fantastic.
the one thing I’ve recommended to business twitter account holders is “be personal” (same point that you made up).
Thanks for a fun and awesome read!
Rauls last blog post..Petition to Twitter – change the tagline!
Dear Amber,
I came here through John Berringer’s Twitter stream, and i am glad i did. Awesome. You use Twitter more on the business side than the personal side but you follow a lot of the mantras I follow. E.G. we think alike 🙂 That’s fantastic.
the one thing I’ve recommended to business twitter account holders is “be personal” (same point that you made up).
Thanks for a fun and awesome read!
Rauls last blog post..Petition to Twitter – change the tagline!
I stumbled on this blog post today and all I can say is…Wow! Three years later and this is still happening!
A new firm in town just included me in a list of tweets that begin “Thanks for following” and then lists @names of people the firm follows–it gives the impression those people are following them. My name was listed on one tweet–I clicked on their link and they’re following me, but I’m not following them back. It’s presumptuous and rude to send tweets like that, IMHO.
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