If you haven’t heard about it, Qwitter is this application that tracks when someone unfollows you on Twitter, and then sends you a notification along with the last tweet you sent before the unfollow.

Why, people, why?

Twitter is about building a personalized, authentic online community that ultimately leads to building better relationships with people – either personally or professionally. It’s not about numbers, and it’s a different experience for everyone. As unique as your individual social circle.

So how come we’re so obsessed with knowing when someone leaves? There’s a big fallacy being perpetuated by Qwitter: that the tweet they send you is the *cause* of said person ceasing to follow your tweets, and that their unfollow is in direct relation to the quality of your Twitter stream. Each day, I see dozens of people fretting over the last person to drop them, and speculating about why. Some fret about it nearly obsessively. (In fact, a quick Twitter Search query revealed one person – I’ll spare them here – that had over a half dozen tweets in a ROW about being “qwit”. Yikes.)

People of Earth, stop the madness.

Twitter should be about crafting your own experience.
Not unlike a real, live social situation, conversations ebb and flow on Twitter. Sometimes you’ll find yourself at the party, drifting in and out of smaller groups. Some you go back to with frequency, others you don’t. It’s purely a matter of personal choice, and it’s about making the evening’s experience as rich as it can be for you, based on your own tastes in conversation.

If someone’s following me on Twitter but I’m not creating an experience that’s valuable to them for whatever reason – they hate social media, my sense of humor bothers them, I share too many links or tweet too often – I *want* them to walk away. I want this experience to be as rich for them as it is for me.

It reminds me of The Law of Two Feet established by PodCamp. If you’re not finding value in what’s happening around you, get up, walk out. It’s nothing personal, it’s about creating a quality-saturated personal experience.

If you’re participating authentically, stop obsessing.
If you’re not a junk peddler, or a craptastic spammer, or just a generalized jerk, you are probably participating in Twitter in the most authentic way you know how. You’re having conversations on your terms, based on your personality and how you’re hoping to frame your experience within the Twitter community. That’s the essence of this, and its how it should be.

And if you ARE one of the offenders of being pitchy or smarmy or belligerent or rude, do you really need Qwitter to tell you why people stop following you?

It’s impossible to please everyone.
Instead of focusing on the myriad reasons why a particular person might decide that you’re no longer someone they want to follow, why not concentrate on bringing something really valuable to the people that are still there? They’ve asked for your attention, and they’re voluntarily giving you theirs.

Rather than expending so much energy overanalyzing the few, why not figure out how to bring an incredible experience to the many? What are you doing to make sure that the followers you HAVE are finding something in you, every day?  Carpe diem and all that.

I’m sure you can provide me with a bunch of reasons why Qwitter is educational or enlightening or something, but I’m just not buying it. I will never be able to make the entire world love me, so I would much rather take the community I’ve built around me – the ones who are there because they wish to be – and deliver something wonderful to them each and every day. Twitter for me is about connecting, sharing, learning. So I’m going to focus on those elements, and stay far away from masochistic Qwitterland.

Reblog this post [with Zemanta]