networkI get asked often why I connect with so many people, including those I don’t know. Why I follow so many people back on Twitter or connect with strangers on LinkedIn or Facebook.

The answer: potential.

My connections on social networks aren’t about defining the number of relationships that I can actively and deeply manage simultaneously. It’s about building the potential for relationships. Much like collecting business cards when I meet people in person, I’m not going to try and call or email with all of those people in one fell swoop. It’s propping the door open for later, when the connection has the right context, need, and obvious next step.

My connections are about what’s next as much as what’s now. Firstly, it’s about knowing you and saying the initial hello that makes us both that much more comfortable reaching out next time. It’s also about connecting to someone you know that I should know, or vice versa. The time might not always be right now.

I believe in Dunbars number to an individual extent – the idea that any human can only actively connect with about 150 people at a time – but I believe the fabric that group of 150 is dynamic. In other words, people move in and out of that circle over time. It’s an ebb and flow.

And again, the magic to me in Dunbar’s number isn’t just the group that’s around me as a center. It’s how my web of 150 is intertwined with your web of 150 and so on.

But it’s beyond me, too. The way that social networks function, I’m not the hub. I’m a touchpoint on the network. So the connections I make have every bit of the potential to connect people to each other, even if I’m not directly involved. I become the catalyst.

I’m sure that I’m doing it wrong, according to some. And my approach will undoubtedly fail me now and again when I miss a connection that I should be making much better. I’ll own that.

But there is far, far too much potential in human relationships to draw myself arbitrary boundaries. And I’m going to keep exploring the potential of those connections, because the rewards haven’t let me down yet.

So what’s your take? How are you managing your networks of connections, and why? Do you think social networks and the internet are changing Dunbar’s number?

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