I’m going to guess you’re pretty familiar with the elephants in your room.

Sure, you don’t talk about them. You may have even convinced yourself they aren’t really there. But you know them. Well. They’ve got you backed against a wall, hip-deep in shit.

So yeah, those elephants.

Time to kill ’em.

Okay, fine, move them to a game preserve if that makes you feel better, but the point is if you don’t get them out of the room — if you don’t consciously talk about what isn’t working in your company, or yourself — those elephants will kill you. And everything you’re trying to do.

We avoid what makes us uncomfortable. We avoid what requires work. We avoid what we don’t agree with.

But avoidance, as someone said to me last week, is a form of lying. When you avoid talking about what isn’t working, you’re also avoiding what will fix it. If what isn’t working is a fatal flaw — an outdated business model, an irrelevant offering, even a blindness to your own (poor) reputation — it will undo you.

And the kicker? You could have done something about it. But you didn’t. All because you didn’t want to talk about it.

Really? Wow.

It makes sense: almost always those “elephants” are really just manifestations of ego. Maybe yours. Maybe your staff’s. Maybe someone else’s. They’re egos you’re trying to protect. That protection, though, is short-term. Long-term, shielding an ego from itself also means shielding it from the changes that matter — and that’s no protection at all.

So next time you find yourself in a room full of elephants: Hunt them. Call them out. Call them by name. Describe them down to the last hairy knee or fear of mice. Because once you see them — once you make sure that everyone else sees them, too — then you can do something about them.

Bring someone in to help you talk about them if you need to — facing down what isn’t working can be a risky move, after all — or do it yourself. Hunt the elephants out in the open (call a meeting, state the agenda ahead of time, give fair warning), or become a sniper (start behind-the-scenes discussions, raise issues in the form of questions, seed change from the ground up).

Do it the way it feels easiest, safest to you (and those whose egos are creating elephants in the first place), because that’s the way it’s most likely to happen.

But whatever method you use, get the elephants out where you can deal with them, move them on, or let them go.

Image credit: David Blackwell. http://www.flickr.com/photos/mobilestreetlife/