I’m in what I’d call a Blackberry transition period. I had one, and I don’t at the moment, but I’m sure I’ll get another one eventually.
A recent post about this on the Influential Marketing Blog made me laugh out loud, not because it’s all wrong, but because it’s all RIGHT. I’ve worked with those berry addicts who seem to not have time to type a proper response to any email sent to them. I mean, really. The idea of these devices is to make you accessible and able to respond to your colleagues/friends/staff/CLIENTS in a timely manner without missing a beat.
So why am I so put off when someone responds to my well-writ and thought out email with “thx”? As if the word “thanks” is too hard to type, even with thumbs? Seriously. I’d almost rather not get a response at all.
So how can you apply this to your business?
Take an extra 2 minutes to respond to your customers. Whether they put up a comment on their blog about your business or sent you a feedback email. Write back, or make sure that SOMEONE is. And don’t let them be stingy with the response, and for the love of all that’s holy, please don’t let them type “tx 4 th fdbck”.
Talking to your customers is the single most important and effective way to find out what they think of you, your business, your products, and your ideas. That’s the kind of feedback that ensures that you can course correct or discover brand new opportunities (or, hallelujah, keep doing what you’re doing because they love it!).
Don’t shortchange the conversation.
