Core messages. Key messages. Messages, messages. We really put a lot of stock in that word, don’t we?
Messages are built to be heard, and we feel like we’ve been successful if our message reaches someone’s ears. But that’s not enough anymore. And if you think your endgame in all this social stuff is to deliver a message, you’re going to lose.
Messages aren’t tangible. And as much as we marketers would like them to be, they’re not retainable for very long. Something will always come and replace them in our minds – something more timely, relevant, or momentarily interesting.
What people cling to are experiences. They don’t always have to be earth shattering, but they matter. I don’t remember your tagline *unless* I can relate that tagline to an experience I’ve had with you (or in spite of you). I don’t hear your “core values” because you labored over them in a board room. I *understand* your core values because you demonstrate them to me through the way you do business with me.
Social media isn’t just a message delivery mechanism. (Actually, I’ll submit that marketing, advertising, and all the other communication disciplines aren’t either, but that’s for another post perhaps). You can argue with me until the cows come home that awareness matters, and I’ll grant you that.
But awareness only translates – only *matters* – when that awareness makes me want to have an experience of some kind. With your company. With the people at your company. With your product, your service, your blog, all the cool content on your site. An experience that will ultimately drive home all those messages you so badly want me to hear.
But hear this trick: it won’t be because you gave the message to me in your words. It will be because the experience gave *me* the inspiration to create messaging of my own. It might be what you intended, but it might not. And it’ll never, ever be because you scripted it, or told me what to think. It’ll be because you gave me something worth talking about.
So if you think your end game is to get me to hear a message, I challenge you to think otherwise. Maybe your end game is to get me to create the message and find my own ways of communicating it. Maybe?
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=3c39a88a-5655-4260-9da1-430f612fd39d)
My head hurts from reading this. However, I think that’s a good thing. I like to think and this presents an interesting conundrum. So basically what you are saying is that you need to create the frame work for a person to receive/engage within an experience? And essentially we as marketers need to be on the outside taking notes and watching them interact with the new toys we’ve provided?
Just seeing if I digested this correctly Amber?
Stuart Fosters last blog post..Interview with Jun Loayza of Viralogy
My head hurts from reading this. However, I think that’s a good thing. I like to think and this presents an interesting conundrum. So basically what you are saying is that you need to create the frame work for a person to receive/engage within an experience? And essentially we as marketers need to be on the outside taking notes and watching them interact with the new toys we’ve provided?
Just seeing if I digested this correctly Amber?
Stuart Fosters last blog post..Interview with Jun Loayza of Viralogy
What I’m saying is that marketers, we need to realize that the message is NOT substance. The message is an indicator, a guidepost only to where we want people to go. We have to deliver. And no matter what “message” we want people to hear, ultimately, they’re going to create their own, based on that experience.
We cannot dictate people’s opinions through messaging. We can only build a great product, service, or both, and embrace what our customers and community tell US they value most.
To make an analogy to religion, you are saying dogma is meaningless because faith is what counts–because faith is intrinsic to the believer, regardless of what the dogma states you should do. You’ll do what you want to do, and if the religious leader wants you to remain devoted, you need to act upon your faith.
Right?
Ari Herzogs last blog post..Explain Marketing Functions with Silverware
To make an analogy to religion, you are saying dogma is meaningless because faith is what counts–because faith is intrinsic to the believer, regardless of what the dogma states you should do. You’ll do what you want to do, and if the religious leader wants you to remain devoted, you need to act upon your faith.
Right?
Ari Herzogs last blog post..Explain Marketing Functions with Silverware
Spot on, Amber. You’ve nailed the reason marketing gets a bad rap. Businesses often think marketing is crafting a magic message. Not hardly. Customers will create and spread your message for you…if you inspire them to do so through a terrific experience.
Jay Ehrets last blog post..Drill Down to Find Your Interesting Brand
Spot on, Amber. You’ve nailed the reason marketing gets a bad rap. Businesses often think marketing is crafting a magic message. Not hardly. Customers will create and spread your message for you…if you inspire them to do so through a terrific experience.
Jay Ehrets last blog post..Drill Down to Find Your Interesting Brand
Geez, I feel as though I’m both inspired and offended, Amber. And I say that with great respect.
Offended? Well, I spent nearly 30 years in tradtional broadcasting (radio primarily). And part of that time has been being an award winning creator of copy – um, I mean – messages. It’s even something I still occasionally do.
Inspired? I guess fortunately I’m not quite bull-headed enough to recognize that the business culture of the world is rapidly changing. And I’m actually excited enough to embrace that change and get totally behind the social media evolution (or, should I say “revolution”).
At the Inbound Bootcamp in Louisville last week someone, maybe it was you, said: “Passionate people breed passionate people.” That’s an important concept to understand and grasp. If you didn’t say it then, you’re certainly saying that in this post. It’s clear. It’s dead on. And it’s a damn difficult concept to just go out and do.
At the end of the day, as is so often the case, what it will come down to is the passion of the people who create the experience, as well as the passion generated in those that have the experience. Not an easy thing to teach. But an important concept to understand. Focus on the passion! From that will come the message. And the referrals. And the real and ultimate success.
Geez, I feel as though I’m both inspired and offended, Amber. And I say that with great respect.
Offended? Well, I spent nearly 30 years in tradtional broadcasting (radio primarily). And part of that time has been being an award winning creator of copy – um, I mean – messages. It’s even something I still occasionally do.
Inspired? I guess fortunately I’m not quite bull-headed enough to recognize that the business culture of the world is rapidly changing. And I’m actually excited enough to embrace that change and get totally behind the social media evolution (or, should I say “revolution”).
At the Inbound Bootcamp in Louisville last week someone, maybe it was you, said: “Passionate people breed passionate people.” That’s an important concept to understand and grasp. If you didn’t say it then, you’re certainly saying that in this post. It’s clear. It’s dead on. And it’s a damn difficult concept to just go out and do.
At the end of the day, as is so often the case, what it will come down to is the passion of the people who create the experience, as well as the passion generated in those that have the experience. Not an easy thing to teach. But an important concept to understand. Focus on the passion! From that will come the message. And the referrals. And the real and ultimate success.
Hey Steve,
I understand. 🙂 But remember, I didn’t say messages didn’t matter. I said they weren’t *enough*. Messages in and of themselves can’t carry a brand. They’re trappings. The substance of what you’re messaging ABOUT is what’s important.
I love this post Amber, the reality is, messaging is just scratching the surface and if that message is only one-dimensional and doesn’t impact or inspire, it might catch a few ears, but that will be it. Messaging then becomes simply broadcasting and we all know how that just doesn’t work anymore 🙂 Thanks for making me think about taking my messages to a whole new level. Good stuff 🙂
Maria Reyes-McDaviss last blog post..Understanding the Sales Cycle Versus YOUR Sales Funnel
I love this post Amber, the reality is, messaging is just scratching the surface and if that message is only one-dimensional and doesn’t impact or inspire, it might catch a few ears, but that will be it. Messaging then becomes simply broadcasting and we all know how that just doesn’t work anymore 🙂 Thanks for making me think about taking my messages to a whole new level. Good stuff 🙂
Maria Reyes-McDaviss last blog post..Understanding the Sales Cycle Versus YOUR Sales Funnel
This is so serendipitous! Just today a client asked how we could “do this” — get a content “ad” in front of a major readership. It was actually a “tips and tricks” type piece, no longer than 200 or so words, submitted by the user of a service provider. I told the client it was the best possible kind of PR, appeal to users in such a way that they want to talk about you.
I forwarded him this blog post — we’re pursuing content marketing but it’s just very recently that the insight on how to create that emotional impact is happening for us. Thanks!
This is so serendipitous! Just today a client asked how we could “do this” — get a content “ad” in front of a major readership. It was actually a “tips and tricks” type piece, no longer than 200 or so words, submitted by the user of a service provider. I told the client it was the best possible kind of PR, appeal to users in such a way that they want to talk about you.
I forwarded him this blog post — we’re pursuing content marketing but it’s just very recently that the insight on how to create that emotional impact is happening for us. Thanks!
I’m putting my nerd hat on here and confessing that I actually wrote a term paper (or two) about this very concept in college, which is the sociological perspective of “symbolic interationism” as coined by Herbert Blumer and based on the works of George Mead. It basically states that we, as people, act towards things based upon the meanings we give them, which are derived and change from our social experiences. Blumer hashed out three premises, which are these (according to Wikipedia):
1. “Human beings act toward things on the basis of the meanings they ascribe to those things.”
2. “The meaning of such things is derived from, or arises out of, the social interaction that one has with others and the society.”
3. “These meanings are handled in, and modified through, an interpretative process used by the person in dealing with the things he/she encounters.” (http://en.wikipedia.org/wiki/Symbolic_interactionism)
It was your second to last paragraph that brought it home:
But hear this trick: it won’t be because you gave the message to me in your words. It will be because the experience gave *me* the inspiration to create messaging of my own. It might be what you intended, but it might not. And it’ll never, ever be because you scripted it, or told me what to think. It’ll be because you gave me something worth talking about.
I was actually recently revisiting a few of my old theory books from college because I was thinking about writing about how applicable the old textbook theories still are today, whether in marketing/advertising/PR/socialmedia/whatever, and this was going to be one of the ones I was going to touch upon, but without knowing it you and your psychic powers beat me to it!!
/nerd hat
Stacy Lukass last blog post..blip.fm adds YouTube videos, indie musicians benefit BIG TIME
I’m putting my nerd hat on here and confessing that I actually wrote a term paper (or two) about this very concept in college, which is the sociological perspective of “symbolic interationism” as coined by Herbert Blumer and based on the works of George Mead. It basically states that we, as people, act towards things based upon the meanings we give them, which are derived and change from our social experiences. Blumer hashed out three premises, which are these (according to Wikipedia):
1. “Human beings act toward things on the basis of the meanings they ascribe to those things.”
2. “The meaning of such things is derived from, or arises out of, the social interaction that one has with others and the society.”
3. “These meanings are handled in, and modified through, an interpretative process used by the person in dealing with the things he/she encounters.” (http://en.wikipedia.org/wiki/Symbolic_interactionism)
It was your second to last paragraph that brought it home:
But hear this trick: it won’t be because you gave the message to me in your words. It will be because the experience gave *me* the inspiration to create messaging of my own. It might be what you intended, but it might not. And it’ll never, ever be because you scripted it, or told me what to think. It’ll be because you gave me something worth talking about.
I was actually recently revisiting a few of my old theory books from college because I was thinking about writing about how applicable the old textbook theories still are today, whether in marketing/advertising/PR/socialmedia/whatever, and this was going to be one of the ones I was going to touch upon, but without knowing it you and your psychic powers beat me to it!!
/nerd hat
Stacy Lukass last blog post..blip.fm adds YouTube videos, indie musicians benefit BIG TIME
I love your nerd hat, Stacy. Don’t ever change it.
Spot on!
Your article hits the reality of pull rather than push marketing which has been the basis of all marketing communication for years.
In today’s word-of-mouth world of social media it is rich content that people seek. If you provide the content that enriches customers and their friends and colleagues it will keep bringing them back, and incresingle they want to generate some of that content themselves. Social media is really just an enabler of this human interaction, and clever marketers will learn how to become the “hub” by integrating SM platforms with rich media content, simultaneously integrated into traditonal marketing channels.
My recent work is focused on delivering this to clients – acting as marketing strategist, producing content, and developing SM capabilities to deliver them to growing audiences.
James Rocks last blog post..Big businesses using social media to improve customer experience
Spot on!
Your article hits the reality of pull rather than push marketing which has been the basis of all marketing communication for years.
In today’s word-of-mouth world of social media it is rich content that people seek. If you provide the content that enriches customers and their friends and colleagues it will keep bringing them back, and incresingle they want to generate some of that content themselves. Social media is really just an enabler of this human interaction, and clever marketers will learn how to become the “hub” by integrating SM platforms with rich media content, simultaneously integrated into traditonal marketing channels.
My recent work is focused on delivering this to clients – acting as marketing strategist, producing content, and developing SM capabilities to deliver them to growing audiences.
James Rocks last blog post..Big businesses using social media to improve customer experience
Great truth, if you want to reach your target (for example selling anything) you need to comunicate and have interaction with people (clients). Otherwise you will be like a bischop in church that only send to people messages without listening. Thats why Catolic church is loosing popularity.. 🙂
Greetings (and congrats) from Warsaw, Poland!
Great truth, if you want to reach your target (for example selling anything) you need to comunicate and have interaction with people (clients). Otherwise you will be like a bischop in church that only send to people messages without listening. Thats why Catolic church is loosing popularity.. 🙂
Greetings (and congrats) from Warsaw, Poland!
Forgive my ignorance, but aren’t you just saying that actions speak louder than words? If so, I agree, but I feel like you had something more specific in mind.
Daniel Tunkelangs last blog post..Topsy: Tippling the Stream of Conversations
Forgive my ignorance, but aren’t you just saying that actions speak louder than words? If so, I agree, but I feel like you had something more specific in mind.
Daniel Tunkelangs last blog post..Topsy: Tippling the Stream of Conversations
Love your thoughts here, Amber.
Creating messages that inspire and help lead people to not only new experiences, but higher-levels of understanding and execution. Helping us on a level that’s not just about marketing but about truly providing real, actionable value.
You still have me thinking! 🙂
Sonny Gills last blog post..Ears Plugged
Love your thoughts here, Amber.
Creating messages that inspire and help lead people to not only new experiences, but higher-levels of understanding and execution. Helping us on a level that’s not just about marketing but about truly providing real, actionable value.
You still have me thinking! 🙂
Sonny Gills last blog post..Ears Plugged
YES, YES, YES! You’ve Gotta Own It When It Comes to Making a Communications Effort Count – Otherwise It’s Just Nonsense and a Complete Waste of Time.
Worse Than That, If You Don’t Make The Message Genuine, It Could Turn Against You to Give Your Audience an Experience of a Different Kind – One That Will Make Them Confused, Talked Down To or Upset.
Narciso Tovar, Big Noise Communicationss last blog post..Own It…
YES, YES, YES! You’ve Gotta Own It When It Comes to Making a Communications Effort Count – Otherwise It’s Just Nonsense and a Complete Waste of Time.
Worse Than That, If You Don’t Make The Message Genuine, It Could Turn Against You to Give Your Audience an Experience of a Different Kind – One That Will Make Them Confused, Talked Down To or Upset.
Narciso Tovar, Big Noise Communicationss last blog post..Own It…
Super!
To me a “message” is actually a “snippet” as well, and Social Media is about conversations, and a conversation is not a message.
I’ve had so many clients say “yeah Twitter didn’t work for us”, when I look at their “tweet stream” it’s all messages. No conversation. Of course it didn’t work for them.
It’s like the guy at the party who just blabs at you, rather than with you.
Giles Crouch (Webconomist)s last blog post..Collaborate or Collapse
Super!
To me a “message” is actually a “snippet” as well, and Social Media is about conversations, and a conversation is not a message.
I’ve had so many clients say “yeah Twitter didn’t work for us”, when I look at their “tweet stream” it’s all messages. No conversation. Of course it didn’t work for them.
It’s like the guy at the party who just blabs at you, rather than with you.
Giles Crouch (Webconomist)s last blog post..Collaborate or Collapse
Good post, Amber.
While much advancement in communications theory has occurred since the Transmission and Direct Injection models of the 1950s, the mindset and behavior of many PR practitioners seems trapped in this ‘message as a drug’ mentality. We want to control the message, manage our relationships and otherwise wield direct influence over our stakeholders. We think vertically and tops-down in our communications rather than horizontally and non-hierarchal. This command and control mindset is truly out of phase with social media dynamics today.
What is needed is a shift away from control toward contribution. How can you contribute to the conversation? What content can you provide the community would find of value? How can we give people a reason to talk about our brand?
In summary, contribute and not control, participate rather than trying to orchestrate. (I’m starting to sound like the Rev Jesse Jackson so I’ll stop now).
Thanks, Don B @donbart
Don Bartholomews last blog post..What Is That Hit In The (insert major publication name here) Worth? Nothing, Unless it Creates Engagement.
Good post, Amber.
While much advancement in communications theory has occurred since the Transmission and Direct Injection models of the 1950s, the mindset and behavior of many PR practitioners seems trapped in this ‘message as a drug’ mentality. We want to control the message, manage our relationships and otherwise wield direct influence over our stakeholders. We think vertically and tops-down in our communications rather than horizontally and non-hierarchal. This command and control mindset is truly out of phase with social media dynamics today.
What is needed is a shift away from control toward contribution. How can you contribute to the conversation? What content can you provide the community would find of value? How can we give people a reason to talk about our brand?
In summary, contribute and not control, participate rather than trying to orchestrate. (I’m starting to sound like the Rev Jesse Jackson so I’ll stop now).
Thanks, Don B @donbart
Don Bartholomews last blog post..What Is That Hit In The (insert major publication name here) Worth? Nothing, Unless it Creates Engagement.
I’m currently in the throes of developing product “messaging,” and part of me does see the banality of it. To that degree I’m going to jump on board the Agree With Amber comment train, but I’d like to make a point based on this sentence:
“I *understand* your core values because you demonstrate them to me through the way you do business with me.”
If the customer understands an organization’s core values based on interactions (these can be human or non-human interactions in the case of an online business), it is crucial to develop, communicate and foster those core values within the organization. I would stipulate that messaging needs to focus internally (organization) rather than externally (customer) in order to guide the design of a compelling customer/user experience.
I’m currently in the throes of developing product “messaging,” and part of me does see the banality of it. To that degree I’m going to jump on board the Agree With Amber comment train, but I’d like to make a point based on this sentence:
“I *understand* your core values because you demonstrate them to me through the way you do business with me.”
If the customer understands an organization’s core values based on interactions (these can be human or non-human interactions in the case of an online business), it is crucial to develop, communicate and foster those core values within the organization. I would stipulate that messaging needs to focus internally (organization) rather than externally (customer) in order to guide the design of a compelling customer/user experience.
Scott, you and I actually fervently agree about this. My point is that “messaging” based on core values isn’t enough. You have to really live them, or they’re just marketing fluff.
And I’m *way* on board with you that we need to do work internally to build these values and culture. In fact, I think internal branding and brand building is often neglected internally when it’s often the place where the strongest brands thrive. And while again I’ll say that “messaging” isn’t the answer but demonstrating action based on ideals, I think you and I are on the same page.
Interesting concept, of course. Messages are nothing without the ability and the will to communicate.
I remember that from my Psych 101 class, a message needs a source and a receiver. Without them, the message does not make it far.
Now, If I can take that a step further. When I started reading I though you were going to say that the message does not matter. Messages are constantly changing, they are outdated almost as they are emitted, content has become a commodity. I was prepared to agree with that, vehemently. I think that the message has taken a back seat to the platform. That conversations are more focused on the tools and technologies to exchange them than on the content of the conversation itself.
I was prepared to say – way to go, nice way to say it.
But you still making the point that the structure is important. I am not certain of that. I think that content is more important than platform, and as long as there is a source and a recipient, they will always find a way to communicate the message.
So, I am going to agree with you just around 60%. The rest, I would like to say that twitter, facebook, communities are irrelevant. The platform will always be there (two cans and a string?) as long as we focus on the core message.
Thanks for a well written post. Very interesting… and I agree with a previous comment. I gotta go get some headache medicine.
Esteban Kolskys last blog post..Why Self-Policing Communities are Better for Your Organization
Interesting concept, of course. Messages are nothing without the ability and the will to communicate.
I remember that from my Psych 101 class, a message needs a source and a receiver. Without them, the message does not make it far.
Now, If I can take that a step further. When I started reading I though you were going to say that the message does not matter. Messages are constantly changing, they are outdated almost as they are emitted, content has become a commodity. I was prepared to agree with that, vehemently. I think that the message has taken a back seat to the platform. That conversations are more focused on the tools and technologies to exchange them than on the content of the conversation itself.
I was prepared to say – way to go, nice way to say it.
But you still making the point that the structure is important. I am not certain of that. I think that content is more important than platform, and as long as there is a source and a recipient, they will always find a way to communicate the message.
So, I am going to agree with you just around 60%. The rest, I would like to say that twitter, facebook, communities are irrelevant. The platform will always be there (two cans and a string?) as long as we focus on the core message.
Thanks for a well written post. Very interesting… and I agree with a previous comment. I gotta go get some headache medicine.
Esteban Kolskys last blog post..Why Self-Policing Communities are Better for Your Organization
Thought-provoking post, Amber. I agree for the most part. Without substance behind the message, we’re missing the whole point.
It doesn’t really matter so much if it’s social media or more traditional marketing and PR platforms, messages built on sand will eventually fail.
As communicators, we’ve never really “controlled the message”. That’s an illusion. All we ever did was limit the conversation by calling the shots with one-way participation. Today, that’s not as easy to do.
I don’t think that’s an indictment of messaging. Call me an idealist, but solid messaging isn’t supposed to be about fantasy and spin. Sure, it can be confronting to take a hard look at the reality of what’s delivered versus the key message and core values and all the other statements derived at marathon meetings. But if we don’t introduce reality to the discussion, we’re throwing money and opportunity away.
Thought-provoking post, Amber. I agree for the most part. Without substance behind the message, we’re missing the whole point.
It doesn’t really matter so much if it’s social media or more traditional marketing and PR platforms, messages built on sand will eventually fail.
As communicators, we’ve never really “controlled the message”. That’s an illusion. All we ever did was limit the conversation by calling the shots with one-way participation. Today, that’s not as easy to do.
I don’t think that’s an indictment of messaging. Call me an idealist, but solid messaging isn’t supposed to be about fantasy and spin. Sure, it can be confronting to take a hard look at the reality of what’s delivered versus the key message and core values and all the other statements derived at marathon meetings. But if we don’t introduce reality to the discussion, we’re throwing money and opportunity away.
I tried to explain this to a rather large PR firm 3 years ago, and from their reaction, you would have thought I had just spewed paragraphs of profanity. *sigh* In retrospect, they might have been the wrong audience for this topic. 😀
Great post, as always. 🙂
olivier blanchards last blog post..The importance of speaking your clients’ language.
I tried to explain this to a rather large PR firm 3 years ago, and from their reaction, you would have thought I had just spewed paragraphs of profanity. *sigh* In retrospect, they might have been the wrong audience for this topic. 😀
Great post, as always. 🙂
olivier blanchards last blog post..The importance of speaking your clients’ language.
Messaging is nothing but subtitles of a story. As a community manager, I have learned the hard way that the story is not mine but those consuming brand/product in the community. PR industries still have hard time grasping this and letting go of control. They want to see their brilliant phrases in print or heard spoken. Ego check. It is how the community translates their experience into a story about product/brand that speaks volumes.
Spot on again!
Lauren Vargass last blog post..Understanding Customer Buying/Decision Process = ROI
Messaging is nothing but subtitles of a story. As a community manager, I have learned the hard way that the story is not mine but those consuming brand/product in the community. PR industries still have hard time grasping this and letting go of control. They want to see their brilliant phrases in print or heard spoken. Ego check. It is how the community translates their experience into a story about product/brand that speaks volumes.
Spot on again!
Lauren Vargass last blog post..Understanding Customer Buying/Decision Process = ROI
Great insights, Amber! I have often spoken about exploring the intersection between what a company (or product) consistently does well and what a customer needs, values and will pay for. When a message is crafted around that core of the brand, it will resonate. If companies attempt to create the illusion that their brand is outside that core, or if they cease to deliver on their core with consistency, the message doesn’t “work.” The rise of social media has given a voice of immediacy to consumers, who will call companies out when the emperor has no clothes.
The messages we craft serve merely as guideposts, as you said so eloquently. It is each customer’s unique experience, and the quilt of words and images that customers create as they describe their individual experiences, which ultimately become a company’s enduring brand.
@wvpmc
Great insights, Amber! I have often spoken about exploring the intersection between what a company (or product) consistently does well and what a customer needs, values and will pay for. When a message is crafted around that core of the brand, it will resonate. If companies attempt to create the illusion that their brand is outside that core, or if they cease to deliver on their core with consistency, the message doesn’t “work.” The rise of social media has given a voice of immediacy to consumers, who will call companies out when the emperor has no clothes.
The messages we craft serve merely as guideposts, as you said so eloquently. It is each customer’s unique experience, and the quilt of words and images that customers create as they describe their individual experiences, which ultimately become a company’s enduring brand.
@wvpmc
I’m going to print this out and stick it on everyone’s door at work. I’ve been “preaching upstream” and it’s frustrating. Thanks for articulating this succinctly and boosting my faith in my intuition and experience.
I’m going to print this out and stick it on everyone’s door at work. I’ve been “preaching upstream” and it’s frustrating. Thanks for articulating this succinctly and boosting my faith in my intuition and experience.
I agree with Amber because this entire theory is played out in DM Scott’s World Wide Rave. I haven’t read the book yet but I have seen his podcasts and heard him speak on it.
You need a message that inspires people to tell their story to their tribe. One story isn’t going to do much but when you multiply it by many. The word spreads.
Jamie Favreaus last blog post..Blogger relations and how it works for your job search
I agree with Amber because this entire theory is played out in DM Scott’s World Wide Rave. I haven’t read the book yet but I have seen his podcasts and heard him speak on it.
You need a message that inspires people to tell their story to their tribe. One story isn’t going to do much but when you multiply it by many. The word spreads.
Jamie Favreaus last blog post..Blogger relations and how it works for your job search
Amber, you are so right. Now, if we can just figure out how to measure the effective business impact you’ll validate the entire industry (but I’m sure you guys are working on it)!
Amber, you are so right. Now, if we can just figure out how to measure the effective business impact you’ll validate the entire industry (but I’m sure you guys are working on it)!