Ugliness exists all over the place. It happens around us every day, and irrationality abounds. Human nature, I suppose.

On Twitter, though, and more largely throughout all of social media, it happens in the bubble for the whole Twitterverse to see. Calling someone out doesn’t require a letter to the editor, or a phone call, or even the bravery of a face-to-face discussion. You just have to blog it or tweet it, and perhaps others looking for a little scuffle or excitement might join you.

You can embarass someone, tear them down, insult them, spew offensive junk. In short bursts, without apology or discussion should you so choose. Often without the prerequisite of research or information r perspective or consequence. And you can slip away afterwards, while your 140 character attacks on people or companies get amplified.

Intelligent discourse is one thing, but personal vilification in the name of “argument” is entirely another.

For all of our discussion of the need to understand and embrace the human connections facilitated by social media, we can quickly forget that humans indeed are on the other side of our verbal swords.

The heart of constructive discussion and dissent is respect. And if we’re ever to truly cement social media’s credibility  as a mechanism for community building, business, and personal interaction, we need to be much more careful about allowing mob mentality creep into our interactions and unraveling some of the hard work and strides being made in this arena for those who hope to build and learn instead of tear down.

I welcome your discussion, your dissent, your opinions and thoughts. I welcome your perspective, for without them my world would be dull and myopic. But know this. I personally won’t tolerate base personal attacks on my community or my friends. I won’t support or perpetuate nastiness and vitriol in this medium that I believe in so much (most especially over a freaking blog post and a $500 gift card). And I hope that you, dear readers, will continue fighting the good fight by doing and encouraging others to do what your Mama taught you, and holding your tongue if you can’t find a way to make your point like an intelligent adult.

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