Yeah, What He Said.
Many of you who read me know how much I admire Chris Brogan’s work and contributions. And he’s done it again, so I had to just do a ridiculously gratuitous plug for his post today, which is full of super duper...
Read MoreFive Small Business Marketing Miscues (and how to atone)
I work with several small businesses, and there are enough miscues out there in the marketing world that they warrant a quick rundown. I’m sure these aren’t really just for the small guys, but always talk about what...
Read MoreFree Stuff from Smart People Rules.
I have a Google Reader account that, for those who aren’t familiar, aggregates all of my RSS feeds in one place so I can keep up with the many smart people whose blogs I read, people like Chris Brogan and Conversation...
Read MoreWhen Advertising Goes Bad. Or Stupid.
Have you ever been to Sonic Drive In? They have lots of yummy treats on the menu – great burgers, shakes, malts, slushees, and cheesy tater tots. mmmm. I’ve seen them in the south near where I have family –...
Read MoreYou Don’t Control the Conversation Anymore!
One of the major dynamic shifts in marketing in the past several years has been the migration of our role as conversation starters – an active role – to conversation facilitators, a more observational and influential...
Read MoreHow Not To Find a Great Marketing Person
Egads, have you ever read some of the job descriptions for marketing people? Some of them are downright cryptic. And for companies who are looking for “results oriented” people, I’m amazed at how jargon laden...
Read MoreAre You A Marketing Wannabe?
There’s an important point to be made about marketing that to me is plain as day, but apparently it bears repeating.Not every marketing vehicle is appropriate for you just because it’s cool, trendy, new, or because a...
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