Christopher Penn, blogger and creator of the Financial Aid Podcast, has this to say on a recent post about why marketing sucks:When companies, organizations, or individuals focus only on the short term, whether it’s quarterly...

Feel free to comment and add yours to the list or argue with mine.ConvenientUniqueAuthenticExcitingQuick/FastConsistentOut-of-the-boxSynergyParadigm shiftValue-addedResults-oriented (I’ve never met someone who admitted to...

It’s only a matter of time before the big CPG companies look to resurrect their old classics. And they’re doing it – remember Brim, Salon Selectives, Underroos? There’s a movement underway to bring these...

Jennifer Leggio should have been on my team all the years I did fundraising for a living. Talk about harnessing the power of social media.Jennifer has reached out to her network of brilliant minds to auction their brains,...

There’s no substitute for dogged determination. I can’t help but continue to gape in amazement at the NASA team and their multi-year quest to get the Phoenix lander to Mars. I mean, come on. It’s NEWS that the...

Today, the LifeLock CEO was on the Today Show talking about how he got himself hacked by identity thieves – the very thing his company is in business to prevent.Last week, Drew McLellan commented on his blog about the...

No one likes to be generalized. Lumped into a pile. Labeled. Assumed to be just like anyone else. And clients and customers are no different.Sure, we may share certain tastes, values, opinions. But we’re individuals and...